The Science of Marketing When to Tweet, What to Post, How to Blog, and Other Proven Strategies

by Zarrella, Dan

• ISBN13: 9781118138274
• ISBN10: 1118138279
• Format: Hardcover
• Copyright: 2013-04-22
• Publisher: Wiley

Summary

Scientific research delivers proven marketing tactics and tips The Science of Marketing is a combination of statistics, marketing, math, social psychology, memetics, and epidemiology, among other fields, to bring a scientific approach to the way businesses and brands approach marketing. It uses these concepts to explain how and why companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve the greatest results. The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers moresubstantial, proven tactics and tips gathered through scientific research and techniques. The book offers takeaways such as: Late in the day and week is when the most retweets occur Explains why weekends are best for Facebook sharing and blog posts that lead to comments, while early mornings are best for emails and blog posting to acquire links Discover why your newest subscribers are your best and most likely to act Explains how to avoid crowding your content The Science of Marketing provides content, knowledge, and tools to help your company surpass the competition and make a stronger impact in the digital marketing world.

Author Biography

DAN ZARRELLA is an award-winning social, search, and viral marketing scientist at Hubspot, Inc., a prominent marketing company. He is the leader and voice of their popular "The Science of . . ." webinar series. He has been featured in a variety of publications, including the New York Times, the Wall Street Journal, Wired, Forbes, and the Huffington Post, among many others. Dan is a recognized thought leader in social media marketing and research and participates in speaking engagements around the country.

Table of Contents

Introduction

Part 1: Content

Chapter 1: E-Books

Chapter 2: Webinars

Part 2: Channels

Chapter 3: SEO

Chapter 4: Twitter

Chapter 5: Facebook

Chapter 6: Pinterest

Chapter 7: Blogging

Part 3: MOFU

Chapter 8: E-Mail Marketing

Chapter 9: Lead Generation

Part 4: Analytics

Chapter 10: Analytics