The Scrapbook of Old Tom Morris

by Morris, Tom; Joy, David

• ISBN13: 9781886947450
• ISBN10: 1886947457
• Edition: 1st
• Format: Hardcover
• Copyright: 2001-10-29
• Publisher: Wiley

Summary

Throughout golf's long history, few players are more famous than "Old Tom" Morris of St. Andrews, Scotland. The Scrapbook of Old Tom Morris, by David Joy, is truly a unique presentation of the life and golf career of this legendary figure. Through vintage photographs, articles, letters, and contemporary commentary, you are taken back over 100 years to the home of golf. There, you learn what it was like for Tom to grow up in Scotland in the 1800s.But you also learn what golf was like at that stage in its history, and how Morris became such an important part. His four victories in the Open Championship, his many years as head professional at St. Andrews, his career as one of the first true course architects, and the equally legendary but tragic life of his son "Young Tom" Morris are all part of this informative scrapbook.

Table of Contents

Foreword.

Introduction.

A description of sample datasets.

White Corn Tortilla Chips.

Muscadine Grape Juices.

Fried Mozzarella Cheese Stick Appetizers.

Datasets for panellist and panel performance evaluation.

References.

Panelist and Panel Performance a Multivariate Experience.

The multivariate nature of sensory evaluation.

Univariate approaches to panelist assessment.

Multivariate techniques for panelist performance.

Panel Evaluation through Multivariate Techniques.

Conclusions.

References.

A Non-Technical Description of Preference Mapping.

Introduction.

Internal preference mapping.

External Preference Mapping (PREFMAP).

Conclusions.

References.

Deterministic extensions to preference mapping techniques.

Introduction.

Application and models available.

Conclusions.

References.

Multidimensional scaling and unfolding and the application of probabilistic unfolding to model preference data.

Introduction.

Multidimensional Scaling (MDS) and Unfolding.

Probabilistic Approach to Unfolding and Identifying the Drivers of Liking®.

Examples.

References.

Consumer Segmentation Techniques.

Introduction.

Methods Available.

Segmentation Methods using Hierarchical Cluster Analysis.

References.

Ordinal Logistic Regression Models in Consumer Research.

Introduction.

Limitations of ordinary least square regression.

Odds, odds ratio and logit.

Binary logistic regression.

Multinomial logistic regression.

Ordinal logistic regression.

Conclusions.

References.

Risk assessment in sensory and consumer science.

Introduction.

Concepts of Quantitative Risk Assessment.

A Case Study: Cheese Sticks Appetizers

Conclusions.

References.

Application of MARS to Preference Mapping.

Introduction.

MARS Basics.

Setting Control Parameters and Refining Models.

Example of application of MARS

A comparison with Partial Least Squares Regression.

References.

Analysis of Just About Right data.

Introduction.

Basics of Penalty Analysis.

Boot Strapping Penalty Analysis.

Use of MARS to model JAR data.

A proportional Odds/Hazards approach to diagnostic data analysis.

Use of dummy variables to model JAR data.

References.

Index

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