Screen & Stage Marketing Secrets

by Russell, James

• ISBN13: 9780916367114
• ISBN10: 0916367118
• Format: Paperback
• Copyright: 1998-01-01
• Publisher: James Russell

Summary

The ultimate marketing manual for screenwriters and playwrights who need to sell their scripts. Break down the firewalls to get your script read by those who have the power to buy. Learn the inside secrets to insure your script obtains recognition from the crowd, receive good coverage and move on up the development ladder leading to a sale. No other screenplay book describes exactly how to perform professional submissions to agents, producers and production companies. Here you will learn how to clean up your script to eliminate those dangerous elements Story Analyst see and toss the script aside with a rejection slip. Learn the inside secrets of breaking down the protective firewalls to get your scripts read by those who have the power to buy. You will learn how to obtain an agent and how to submit your scripts to production companies without an agent and be taken seriously. Don't let the firewalls stop you from selling your script. Order this book, fix the errors in your scripts and you will be breaking in! Book is acclaimed as an award by many screenplay contests. This book can get your script sold! 181 pages, over 40 illustrations.

Table of Contents

The Way It Is	1	(1)
Author Biography	1	(1)
Guaranteed To Save Money And Decrease Rejections	1	(1)
False Hope	1	(1)
Introduction	1	(1)
Chapter 1
Think This Book Is Expensive?	2	(1)
A New Writing Style	2	(1)
Doing It Right The First Time	2	(1)
Stop Rejections	3	(1)
Chapter 2
Bridging The Gap To The Sale	4	(1)
Why The Book Is Written In Screenplay Format	4	(1)
About This Marketing Guide	4	(2)
How This Manual Will Help You Sell Scripts	6	(1)
Screenwriting Software	7	(1)
Ad-On Screenwriting Software For Microsoft Word	8	(1)
Professional Stand-Alone Screenwriting Software	8	(1)
Source For Script Formatting Software	8	(1)
Story Engines	8	(1)
Marketing Software	9	(1)
Tax Deductions	9	(1)
Selecting A Printer	9	(1)
Stationery You Must Use To Submit Queries Properly	10	(1)
Chapter 3
Script Presentation -- It's Got To Be Perfect	11	(1)
No Copyright Notice On Script Title Page	12	(1)
Wga Writer's Guild And Copyright Addresses	12	(1)
Streamlining Your Script -- New Rules To The Game	13	(4)
No More Beats And Cut To's	17	(1)
Five Basic Story Tips	18	(1)
Chapter 4
Exclusive Or Non-Exclusive Multiple Submissions?	18	(1)
Theft Of Your Material - Does It Really Happen?	19	(1)
They Stole My Script!	19	(1)
Stealing Ideas -- Don't Fret About It	20	(2)
A Word On The S.A.S.E	22	(1)
The Life Of A Reader	22	(1)
Breaking Up Description	23	(9)
Breaking Up Dialog -- How To Do It	32	(1)
Directional Parentheticals	33	(3)
Spelling Out Numbers In The Script -- The Rules	36	(1)
Deadly Words To Avoid In Your Script	36	(1)
More Valuable Marketing Tips On Screenwriting	37	(3)
Chapter 5
Advice From Agents	40	(1)
Advice From Producers And Production Companies	41	(2)
Advice From Readers	43	(1)
Living In Hollywood	44	(1)
Business Vacation To Los Angeles	45	(1)
How To Use Coverage Reports	46	(1)
Coverage Report -- Sample Form To Score Higher Rank	47	(1)
What Is Professionalism?	48	(1)
Seventeen Years In Los Angeles	49	(1)
Do You Need a Hollywood Agent?	50	(1)
Bookstores - Film / TV / Plays / General Interest	50	(1)
Chapter 6
Stage Play Script Format	51	(1)
Feature Film Script Format	51	(1)
TV Sitcom Script Format	52	(1)
Movie Of The Week (Mow) Format	53	(1)
How To Find TV Production Company Show Addresses	53	(1)
A Word About Funny	54	(1)
Is It Easy To Obtain An Agent?	55	(1)
When Do I Need An Agent?	56	(1)
How To Find Agents	56	(2)
The Better Agent: Large Or Small?	58	(1)
Be Your Own Literary Agent	59	(1)
Cost Of Agency Representation	59	(1)
Chapter 7
Targeting Your Marketing	60	(1)
Generating Log Lines	61	(1)
Query Letter Writing Secrets	61	(5)
Sample Query Letter To Agent	66	(2)
Multiple Submission Log Line Query	68	(1)
Response Time -- Learn Patience, Please!	68	(1)
How To Find Production Companies	68	(1)
Sample Query Letter To Production Company	69	(1)
Release Form For Prodco / Producer / Actor's Manager	69	(1)
Release Form To Agent	69	(1)
How Do I Find Producers, Studios And Directors?	70	(1)
Sample Query Letter To Producer	70	(1)
How To Obtain A Literary Agent	70	(1)
Locating A Movie Star To Read Your Script	71	(1)
Chapter 8
S.A.S.E. It's More Than What You Think It Is	72	(1)
Mailing Scripts -- Follow The Rules	72	(3)
A Huge Mistake To Avoid When Mailing Your Script	75	(1)
Postage Stamps -- Dead Giveaway Of An Amateur Submission	75	(1)
Word Of Warning -- Scams	75	(2)
Screenwriting Contests
Screenwriting Magazines & Script Resources	77	(2)
The Internet's Worldwide Web	79	(1)
E-Mail Queries	80	(2)
Chapter 9
Stale Titles	82	(1)
Movie Of The Week	82	(1)
Collaboration Rights	83	(1)
Marketing The Stage Play	84	(1)
Basic Tips On Writing A Stage Play	84	(2)
More Useful Information For The Writer	86	(1)
A Word On Treatments	87	(1)
Movies You Must See	87	(2)
Those Who Make It	89	(1)
Advertise Yourself	89	(1)
Chapter 10
Hot-Sheet For Screenwriters	89	(1)
Streamline Your Marketing	89	(2)
Etiquette -- Dealing With The Dealers	91	(1)
How To Obtain A Referral -- Open Doors To Opportunity	92	(1)
Finding A Writer To Obtain A Referral	93	(1)
More Valuable Tips For Marketing Scripts	94	(1)
How To Meet People In The Industry	95	(1)
Trade Shows & Meeting Producers	96	(1)
Scripts Available	97	(1)
Mailing Lists And Saving $ Money $	98	(2)
Tips For Playwrights	100	(1)
Playwright Mentor	101	(1)
Handling Rejection	101	(1)
Knowing When To Quit	102	(1)
Should You Write A Book Or Stage Play First?	103	(1)
Producing Your Own Film	103	(1)
Books To Read	104	(1)
Chapter 11
Beware Of Excessive Writing -- It May Ruin Your Writing!	104	(1)
Danger On The Web! Be Careful!	105	(2)
Developing Creativity -- The Secret Formula For Success!	107	(3)
A Simple Marketing Plan That Works!	110	(2)
Common Improper Word Usage You Must Avoid	112	(1)
Do You Need A Lawyer?	113	(1)
Going Broke	114	(1)
Script Talk -- Keep The Action Flowing	115	(1)
Strange Good News	116	(1)
Authoritative Query Letters -- Examples You Can Use	117	(2)
Turning The Tide -- Breaking The Rules -- Packaging	119	(1)
Shotgun The Market	120	(1)
Nobody Wants My Script -- Not So!	120	(1)
Chapter 12
Writer Survival Tips	120	(3)
Writing Schools	123	(1)
Computer Backup Warning	124	(1)
Firewall Chart	125	(1)
Test Your Knowledge	125	(1)
Industry Contacts -- Use This Agent & Prodco Form	125	(1)
Checklist -- Submission Package	125	(1)
The Last Word	126	(1)
No Chapter 13	126
Chapter 14
Introduction To Trap Shooting -- You Can Meet People Here	126
Trap Shooting Writing Opportunities	127
Is Your Book Published?	128
Chapter 15
Agents You May Contact -- Special Listing	128
Agent & Management Firm Listing	129
Script Evaluations -- Script Doctors	130
Other Screenwriting Resources	131
Addresses Of Firms Mentioned	131
Listing Errors	136
Contacting The Author	136
Testimonials	136
Forthcoming Titles	136
Chapter 16
Illustrations -- Performing Professional Submissions	136