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9781607091783

Leading America's Branch Campuses

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  • ISBN13:

    9781607091783

  • ISBN10:

    160709178X

  • Format: Hardcover
  • Copyright: 2009-06-16
  • Publisher: Rowman & Littlefield Publishers
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Summary

Branch campuses are a growing and vital segment of the American higher education community. But these campuses, and the particular challenges of leading them, have received far less attention than other types of institutions. Leading America's Branch Campuses remedies this by providing focused, pragmatic advice, by experienced branch campus professionals, across a very broad range of leadership issues. These include areas such as curriculum, system relations, fund raising, student affairs, athletics, public relations, faculty issues, communication (internal and external), program creation, strategic planning, campus organization and assessment. Chapter contributors include campus presidents/chancellors, provosts, deans, program directors and faculty members. They represent two-year, baccalaureate and graduate institutions, and span the nation, from Florida to Washington State. Dr. Schuman's style is direct and jargon-free, and he emphasizes practical issues more than abstract theories.

Table of Contents

Introduction: The University of Minnesota's Main(e) Campusp. 1
Organizational Issues
Successful Organization of Complex Universitiesp. 15
Strategic Planning for Branch Campusesp. 29
Beginning a New Program on a Branch Campus of a State Universityp. 43
A Unique Identity for the Branch Campusp. 55
Internal Issues
The Pressure on Faculty Prestige and Its Multiphrenic Implicationsp. 73
Attracting and Retaining Students at a Campus of a Multicampus System: Engagement and Athleticsp. 97
Branch Campus Growth through Student and Faculty Engagement in a Community College Settingp. 127
Nothing More Simple, Nothing More Complex: Outcomes Assessment at Branch Campusesp. 141
Anomaly of Mission: The Challenge of Being a Liberal Arts College in the Public Sectorp. 157
System Relations
Executive Strategies for Negotiating the Relationship between a Branch Campus and a Multicampus System Administrative Structurep. 181
Managing Campus/System Communications: The Model at Kent Statep. 187
External Relations
Sez Who...? External Communications on Branch Campusesp. 207
Student Localism: Building Connections between the Branch Campus and Its Neighboring Communityp. 215
"Put Money in Thy Purse": Fund-Raising at Public Branch Campusesp. 245
Indexp. 261
About the Contributorsp. 275
Table of Contents provided by Ingram. All Rights Reserved.

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