Top
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
Free Shipping On Orders Over $35!
Get Rewarded for Ordering Your Textbooks! Enroll Now
Customer Reviews Read Reviews
Write a Review
What is included with this book?
Sherwood Neiss, Jason W. Best, and Zak Cassady-Dorion are the founders of Startup Exemption (developers of the crowdfund investing framework used in the 2012 JOBS Act). They deeply understand the process, rules, disclosures, and risks of capital formation from both the entrepreneur's and the investor's points of view.
Part I: Tapping the Potential of Crowdfund Investing 7
Chapter 1: The Crowd’s in Your Corner: Funding or Investing in a Business 9
Chapter 2: Tracing the Origins of Crowdfund Investing 23
Chapter 3: Raising Capital for Your Startup or Small Business with Crowdfund Investing 41
Chapter 4: Becoming Part of the Crowd: Investing with Caution 67
Part II: Planning Your Crowdfund Investing Campaign 83
Chapter 5: Defi ning Your Goals and Financial Needs 85
Chapter 6: Focusing on Your People: Building Your Crowd and Your Team 109
Chapter 7: Picking a Powerful Crowdfund Investing Platform 127
Chapter 8: Networking Your Way to Successful Funding 141
Part III: Managing Your Crowdfund Investing Campaign 155
Chapter 9: Making Your Pitch 157
Chapter 10: Troubleshooting Campaign Problems 177
Chapter 11: Moving Forward When You Reach Your Funding Target 191
Part IV: Running Your Business with Your Investors in Mind 207
Chapter 12: Communicating with Your Investors 209
Chapter 13: Crowd Mentality: Staying Afl oat in the Face of Investor Revolt 219
Chapter 14: Knowing Your Options If Your Plans Go Astray 231
Part V: Becoming a Crowdfund Investor 243
Chapter 15: Evaluating Crowdfund Investing Opportunities 245
Chapter 16: Committing Your Capital 259
Chapter 17: Adding Value: Playing the Right Role as an Investor 271
Chapter 18: Exiting a Crowdfund Investment 283
Part VI: The Part of Tens 293
Chapter 19: Ten Best Practices for a Crowdfund Investing Campaign 295
Chapter 20: Ten Reasons Every Country Should Consider Crowdfund Investing 301
Chapter 21: Ten Crowdfunding Cases 309
Chapter 22: Ten Stories That Inspire 315
Appendix: Resources 321
Index 325
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Need Help? Copyright © 1999-2024