The New Strategic Brand Management: Advanced Insights and Strategic Thinking

by Kapferer, Jean-Noel

• ISBN13: 9780749465155
• ISBN10: 0749465158
• Edition: 5th
• Format: Paperback

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The Luxury Strategy

by Kapferer, Jean-Noel; Bastien, Vincent

• ISBN13: 9780749464912
• ISBN10: 0749464917
• Edition: 2nd
• Format: Hardcover

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Rumors

by Jean-Noel Kapferer

• ISBN13: 9781351492478
• ISBN10: 1351492470
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Rumors

by Jean-Noel Kapferer

• ISBN13: 9781351492492
• ISBN10: 1351492497
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Rumors

by Jean-Noel Kapferer

• ISBN13: 9781412833509
• ISBN10: 1412833507
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Rumors: Uses, Interpretation and Necessity

by Kapferer,Jean-Noel

• ISBN13: 9780887383250
• ISBN10: 0887383254
• Format: Hardcover

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brand

by Kapferer, Jean-Noel; Bastien, Vincent

• ISBN13: 9780749456016
• ISBN10: 0749456019

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Rumors: Uses, Interpretations and Images

by Kapferer,Jean-Noel

• ISBN13: 9781412851558
• ISBN10: 1412851556
• Edition: 1st
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The New Strategic Brand Management

by Kapferer, Jean-Noel

• ISBN13: 9780749442835
• ISBN10: 0749442832
• Format: Paperback

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

by Kapferer, Jean-Noel

• ISBN13: 9780749454777
• ISBN10: 0749454776
• Format: Hardcover