Design Sense

Every professional graphic designer has encountered an enthusiastic client whose hopes and dreams exceed the reality of the project's budget. This is the sourcebook for money-saving contemporary design solutions. Fresh, well-planned, and inventive -- these projects represent the creative vision of an international collection of design firms. Each work featured is a polished example of high-quality design on a limited budget by a respected international design firm. Special printing techniques, dual-purpose designs, new choices in paper, and many more creative techniques -- all are here, in a collection of strong, effective design that stays on budget without sacrificing creativity.