Organic Growth Cost-Effective Business Expansion from Within

A key concern today for all those involved in business development is how to grow your company not only faster but cheaper (or economically). Organic Growth is a rigorous new concept, grounded in a common sense, two-pronged approach, that is, companies can continue to pursue high-risk, high-reward growth strategies, but they should also be very aware of overlooked or sub-optimized opportunities for growth within their own company. This book is a guide to how to dynamically combine managerial and 'people' skills to unlock a hidden layer of corporate value.

<B>Jean-FrTdTric Mognetti</B> is Professor of Strategy and MBA Consulting Projects Coordinator, Development Asia, at HEC School of Management in Paris. He runs a successful consulting practice, JFM Management Services, with an international clientele. Professor Mognetti has a special interest in the sales and marketing consequences of strategic decisions and has focused both his academic and consulting interests on this topic. He received his Masters and pre-Doctorate degrees in Law from UniversitT de Paris PanthTon Sorbonne and his MBA from IMD, Switzerland.