Preface | p. xiii |
Acknowledgments | p. xv |
Broadcast Station Management | p. 1 |
Management Defined | p. 3 |
Evolution of Management Thought | p. 3 |
The Classical School | p. 3 |
The Behavioral School | p. 6 |
Management Science | p. 10 |
Modern Management Thought | p. 10 |
Management Levels | p. 13 |
Management Functions | p. 13 |
Planning | p. 13 |
Organizing | p. 14 |
Influencing or Directing | p. 17 |
Controlling | p. 18 |
Management Roles | p. 19 |
Interpersonal Roles | p. 19 |
Informational Roles | p. 19 |
Decisional Roles | p. 20 |
Management Skills | p. 20 |
Influences on Management | p. 21 |
The Licensee | p. 22 |
The Competition | p. 22 |
The Government | p. 22 |
The Labor Force | p. 23 |
Labor Unions | p. 23 |
The Public | p. 24 |
Advertisers | p. 24 |
Economic Activity | p. 24 |
The Broadcast Industry | p. 24 |
Social Factors | p. 24 |
Technology | p. 24 |
What's Ahead? | p. 24 |
Summary | p. 27 |
Case Study | p. 28 |
Exercises | p. 28 |
Notes | p. 28 |
Additional Readings | p. 30 |
Financial Management | p. 31 |
The Accounting Function | p. 32 |
Planning Financial Records | p. 33 |
Preparing Financial Statements | p. 43 |
Cost Controls | p. 61 |
Monitoring Financial Progress | p. 65 |
What's Ahead? | p. 67 |
Summary | p. 67 |
Case Study | p. 68 |
Exercises | p. 68 |
Notes | p. 69 |
Additional Readings | p. 69 |
Human Resource Management | p. 71 |
The Functions of Human Resource Management | p. 72 |
Staffing | p. 72 |
Orientation, Training, and Development | p. 85 |
Compensation | p. 86 |
Safety and Health | p. 88 |
Employee Relations | p. 89 |
Human Resource Management and Trade Unions | p. 91 |
The Union Contract | p. 92 |
Union Negotiations | p. 93 |
Reasons for Joining a Union | p. 94 |
Working with Unions | p. 96 |
Human Resource Management and the Law | p. 96 |
Equal Employment Opportunity | p. 97 |
Sexual Harassment | p. 105 |
Computer Use | p. 107 |
What's Ahead? | p. 108 |
Work Force Diversity | p. 108 |
Employee Values | p. 109 |
Downsizing | p. 109 |
Sexual Harassment | p. 109 |
Summary | p. 110 |
Case Study | p. 110 |
Exercises | p. 111 |
Case Study | p. 111 |
Exercises | p. 111 |
Notes | p. 112 |
Additional Readings | p. 112 |
Broadcast Programming | p. 115 |
The Audience | p. 116 |
The Program Department | p. 117 |
Functions | p. 117 |
Organization | p. 117 |
The Program Manager | p. 120 |
Responsibilities | p. 120 |
Qualities | p. 122 |
Influences | p. 123 |
Radio Station Programming | p. 124 |
Formats | p. 124 |
Program Sources | p. 129 |
Strategies | p. 130 |
Television Station Programming | p. 135 |
Program Sources | p. 136 |
Programming Factors | p. 140 |
Scheduling Strategies | p. 142 |
Programming the Network Affiliate | p. 143 |
Network-Affiliate Relations | p. 144 |
Network Programming | p. 145 |
Scheduling | p. 145 |
Programming the Independent Station | p. 148 |
Programming and the Station Representative | p. 150 |
Programming for Children | p. 151 |
Programming and the Community | p. 156 |
What's Ahead? | p. 158 |
Summary | p. 162 |
Case Study: Radio | p. 163 |
Exercises | p. 165 |
Case Study: Television | p. 165 |
Exercises | p. 168 |
Notes | p. 169 |
Additional Readings | p. 170 |
Broadcast Sales | p. 171 |
The Sales Department | p. 172 |
Functions | p. 172 |
Organization | p. 173 |
The General Sales Manager | p. 174 |
Responsibilities | p. 174 |
Qualities | p. 175 |
Time Sales | p. 177 |
The Rate Card | p. 177 |
Sales Policies | p. 180 |
Local Sales: The Account Executive | p. 184 |
National and Regional Sales: The Station Rep | p. 199 |
Research and Sales | p. 202 |
Audience Measurement Terminology | p. 203 |
What's Ahead? | p. 208 |
Summary | p. 209 |
Case Study: Radio | p. 210 |
Exercises | p. 211 |
Case Study: Television | p. 211 |
Exercises | p. 211 |
Notes | p. 212 |
Additional Readings | p. 212 |
Broadcast Promotion and Marketing | p. 213 |
The Promotion and Marketing Director | p. 214 |
Responsibilities | p. 214 |
Qualities | p. 215 |
The Promotion Plan | p. 216 |
Audience Promotion | p. 216 |
Promotion Methods | p. 220 |
Sales Promotion | p. 234 |
Promotion Methods | p. 235 |
What's Ahead? | p. 238 |
Summary | p. 239 |
Case Study: Radio | p. 241 |
Exercises | p. 241 |
Case Study: Television | p. 241 |
Exercises | p. 242 |
Notes | p. 242 |
Additional Readings | p. 243 |
Broadcast Regulations | p. 245 |
Background | p. 246 |
The Role of Broadcast Regulations | p. 247 |
The FCC, the Broadcaster, and the Public Interest | p. 247 |
Other Regulatory Agencies | p. 248 |
Application and Reporting Requirements | p. 249 |
Ownership Policies | p. 256 |
Programming Policies | p. 258 |
Political Broadcasts | p. 258 |
Fairness Doctrine | p. 261 |
Children's Programming | p. 262 |
Prime-Time Access Rule | p. 263 |
Financial Syndication Rules | p. 263 |
Obscenity, Indecency, and Profanity | p. 263 |
Violence | p. 264 |
Racial Slurs | p. 265 |
On-the-Air Hoaxes | p. 265 |
Lotteries | p. 265 |
Other Regulations | p. 266 |
Announcements | p. 267 |
Commercial Policies | p. 268 |
Other Policies | p. 269 |
Public Inspection File | p. 269 |
Operating Requirements | p. 272 |
Fines and Forfeitures | p. 272 |
Regulatory Fees | p. 272 |
Dealing with Complaints | p. 276 |
What's Ahead? | p. 276 |
Summary | p. 277 |
Case Study | p. 277 |
Exercises | p. 278 |
Case Study | p. 278 |
Exercises | p. 278 |
Notes | p. 279 |
Additional Readings | p. 280 |
Managing the Cable Television System | p. 281 |
The Franchising Process | p. 282 |
Franchise Renewal | p. 283 |
Organization | p. 285 |
Programming | p. 287 |
Tiering | p. 292 |
Economics | p. 294 |
Revenues | p. 294 |
Expenses | p. 297 |
Promotion | p. 298 |
Regulation | p. 299 |
What's Ahead? | p. 301 |
Summary | p. 302 |
Case Study | p. 303 |
Exercises | p. 304 |
Notes | p. 304 |
Additional Readings | p. 305 |
Public Broadcast Station Management | p. 307 |
The Structure of Public Broadcasting | p. 308 |
Television | p. 309 |
Organization and Personnel | p. 309 |
Management Tasks | p. 311 |
Radio | p. 332 |
Organization and Personnel | p. 332 |
Management Tasks | p. 333 |
What's Ahead? | p. 348 |
Summary | p. 349 |
Case Study: Television | p. 350 |
Exercises | p. 350 |
Case Study: Radio | p. 350 |
Exercises | p. 351 |
Notes | p. 351 |
Additional Readings | p. 352 |
Entry Into the Electronic Media Business | p. 355 |
Employment | p. 356 |
Ownership | p. 363 |
Purchase of an Existing Facility | p. 363 |
Construction of a New Facility | p. 382 |
What's Ahead? | p. 387 |
Summary | p. 387 |
Case Study: Acquisition | p. 388 |
Exercises | p. 388 |
Case Study: New Build | p. 389 |
Exercises | p. 389 |
Notes | p. 389 |
Additional Readings | p. 390 |
TV Parental Guidelines | p. 391 |
TV Parental Guidelines | p. 392 |
For Programs Designed Solely for Children | p. 392 |
For Programs Designed for the Entire Audience | p. 392 |
Radio Station Manager's Guide: Some Basics of the FCC's Rules and Policies | p. 393 |
Glossary | p. 415 |
Bibliography | p. 425 |
Index | p. 435 |
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