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9780471269908

Counterfeiting Exposed Protecting Your Brand and Customers

by ; ;
  • ISBN13:

    9780471269908

  • ISBN10:

    0471269905

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2003-04-18
  • Publisher: Wiley

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Summary

Iron Oxides play an important role in numerous disciplines. Since the publication of the first edition, there has been a surge of interest in synthetic fine to ultrafine iron oxides in a wide range of scientific and technological disciplines, especially in mineralogy, geosciences and environmental science and in various branches of technology. As before, the main aim of the second edition is to present reliable, well-tested, up-to-date methods of synthesizing pure iron oxides. The section on monodispersed particles, presently of great interest to industry, has been expanded. Furthermore the methods of characterization have been focused on their relevance to iron oxides. The well tried syntheses have been retained and some new ones have been incorporated.

Author Biography

DAVID M. HOPKINS is Director of International Business Programs in the Daniels College of Business at the University of Denver. He has worked as a business consultant in the public, private, and not-for-profit sectors and is particularly interested in the adverse effect which product counterfeiting has on global trade and investment, and the problems it presents for corporations trying to protect the value of their brands.<BR>

Table of Contents

Foreword.
Acknowledgments.
Preface.
PART ONE: AN INTRODUCTION TO PRODUCT COUNTERFEITING AND THE THREAT TO BRAND VALUE.
Chapter 1. If You Can Make It, They Can Fake It.
Chapter 2. Creating and Protecting Brands.
PART TWO: PRODUCT COUNTERFEITING AS A

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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