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9780471436799

The ebay Phenomenon: Business Secrets Behind the World's Hottest Internet Company

by ;
  • ISBN13:

    9780471436799

  • ISBN10:

    0471436798

  • Format: eBook
  • Copyright: 2001-05-01
  • Publisher: Wiley
  • Purchase Benefits
List Price: $37.95
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Summary

The buzz about The ebay Phenomenon "David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise "Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, Fortune

Table of Contents

Preface vii
Acknowledgments xi
The eBay Phenomenon
1(16)
Pierre Omidyar Starts a Company
17(24)
The eBay Nation
41(30)
The eBay Business Model
71(24)
Inside eBay
95(22)
Strategic Evolution
117(20)
Contraband, Blackouts, and Weird Stuff
137(18)
Competing for the Future
155(20)
Whither eBay
175(10)
Notes 185(6)
Index 191

Supplemental Materials

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