A Practitioner's Guide to Business Analytics: Using Data Analysis Tools to Improve Your Organization's Decision Making and Strategy

This is the most comprehensive, up-to-date, and practicalguide to using quantitative data analysis for competitive advantage. Drawing on 30+ years of experience at firms such as Wells Fargo, Astra Zeneca, and PricewaterhouseCoopers, Dr. Randy Bartlett shows how to systematically integrate analytics throughout your organization, moving from unsupported opinions to fact-based decision-making. Writing for decision-makers, analysts, and the IT professionals who support them, Bartlett shows how to develop a truly data-driven culture, assess your company's analytical needs, translate them into an actionable plan, organize and staff a winning analytics team, and integrate analytics throughout your existing operations and processes. You'll walk through implementing all three pillars of best statistical practice, including Statistical Qualifications, Diagnostics, and Reviews. Bartlett offers practical guidance on utilizing modern statistical software, implementing best practices for data collection and management, and overcoming the "frailties" associated with many organization's data infrastructures. Beyond data problems, he demonstrates how to overcome common business and technical pitfalls that can lead to failure--and teaches practical lessons from analytical disasters at firms like Fannie Mae, AIG, and Washington Mutual. A Practical Guide to Business Analyticsis the definitive resource for every business and technical professional involved in delivering analytics--and every manager and executive who can benefit from it