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9780538876179

Internet Guide for Marketing and MSN CD-ROM

by ;
  • ISBN13:

    9780538876179

  • ISBN10:

    0538876174

  • Format: Paperback
  • Copyright: 1997-03-01
  • Publisher: Cengage Learning
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Summary

The Guide contains realistic marketing scenarios that challenge students to utilize critical thinking skills as they visit actual Internet sites. Supplementing any principles of marketing textbook, the Guide may be used in place of cases for regular assignments and classroom discussion or as a term project.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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