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Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
A valuable handbook for entering, launching, and growing business in the United States
The U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can attain their American Dream. However, foreign executives and entrepreneurs often underestimate the challenges and complexity of doing business in U.S. markets.
Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets provides valuable insights, useful tools, and practical advice on a wide range of topics, including: financing, marketing, managing legal and tax requirements, protecting intellectual property, working with Americans, and navigating the visa and immigration system. The book includes case study lessons from businesses that came to the U.S. from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia.
Author Matthew Lee Sawyer is a business and marketing strategist who has built dozens of successful brands and start-up businesses for both U.S. and international companies. He is Managing Director of a global consulting firm and teaches at Columbia University and NYU.
An indispensable resource about doing business in the U.S. for international business leaders, entrepreneurs, expats, and foreign students, Make it in America also provides valuable lessons for Americans who want to learn about the challenges that non-U.S. nationals face.
MATTHEW LEE SAWYER is an American business and marketing strategist, consultant, and educator. Matthew is the Managing Director of Rocket Market Development LLC which helps companies identify opportunities and gain traction in U.S. markets. He is an Adjunct Professor at Columbia University and teaches graduate courses in business and marketing strategy at NYU. Matthew is also an advisor to The Global Chamber and a mentor at several business accelerators for entrepreneurs.
Introduction
Chapter 1: Welcome to America
Case Study: MediaCom (Colombia)
Endnotes
Chapter 2: Why the United States?
Case Study: Rokt (Australia)
Chapter 3: Land of Dreams
Case Study: Immigrant Dreamers
1) Jordi Muñoz (Mexico)
2) Pierre Gervois (France)
3) Pooja Mahajan (India)
Chapter 4: Plan for Success
Spotlight: White Claw (Canada)
Case Study: Too Good to Go (Denmark)
Chapter 5: Timing Is Everything
Case Study: Menck USA (Germany)
Chapter 6: Where to Play
Case Study: Renson (Belgium)
Chapter 7: Make It Legal
Case Study: Pillow Partners (Scotland)
Chapter 8: Financing U.S. Expansion
Case Study: Alpina Foods (Colombia)
Chapter 9 - Understanding Americans
Case Study: Tesco (U.K.)
Chapter 10: Building Teams and Navigating Visas
Spotlight: Eataly (Italy)
Case Study: Petplan (U.K.)
Chapter 11: Establishing Market Presence
Spotlight: MediaMint (India)
Case Study: Hyundai (South Korea)
Appendixes
A: U.S. Readiness Checklist: International Companies
B: U.S. Readiness Checklist: Startups
C: Legal Checklist
Glossary
About the Author
Index
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.