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by Malhotra, Naresh
by David A. Aaker (Univ. of California, Berkeley); V. Kumar (Univ. of Houston); George S. Day (Wharton School, Univ. of Pennsylvania)
by Carl McDaniel (Univ. of Texas, Arlington); Roger Gates (DSS Research)
by Carl McDaniel (University of Texas, Arlington); Roger Gates (DSS Research)
by Churchill/Brown