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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan

by Hong; Jung Kee

ISBN13: 9781138055421

ISBN10: 1138055425

Format: Nonspecific Binding

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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan

by Hong; Jung Kee

ISBN13: 9780415828642

ISBN10: 0415828643

Format: Hardcover

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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan

The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan