The Second Life Grid: The Official Guide to Communication, Collaboration, and Community Engagement

by Kimberly Rufer-Bach

• ISBN13: 9780470524763
• ISBN10: 0470524766
• Format: eBook
• Copyright: 2009-06-01
• Publisher: Sybex

Summary

Corporations, non-profits, and educational institutions will welcome this official guide that shows how to establish and maintain a successful virtual presence in Second Life. Written with the full support of Linden Lab, this is the perfect resource for organizations entering Second Life. Topics discussed include the technical and social issues of participating in Second Life, including integrating corporate culture into Second Life, in-world marketing techniques, selecting a solution provider, and how to conduct real-world business in Second Life. Plus, you'll get hands-on solutions, smart tactics, and practical techniques, such as setting up useful meeting spaces and planning and moderating events. The book is filled with actual case studies of how top organizations have leveraged Second Life and offers analysis of their SL presence.

Table of Contents

How Your Organization Can Use Second Life

What You Can Do with the Second Life Grid

Teach and Train

Government Agencies on the Second Life Grid

Nonprofits Reach Out

Conduct Business

Cultural Fusion: Your Organization and the Second Life Grid

Navigate Second Life

Understand Second Life

Keep Up with Current Events

Doing Real Work in a Virtual World

Manage Your Infrastructure

Set Up a Virtual Office

Market Your Product

Run an Event

Select a Solution Provider

Work in Teen Second Life

Resources

Table of Contents provided by Publisher. All Rights Reserved.