Introduction | p. 1 |
The Body in the World | |
The Visceral Heuristic: Cold Shoulders and Clean Hands | p. 17 |
The Visionary Heuristic: Hills and Home Runs | p. 29 |
The Momentum Heuristic: Intuitive Physics | p. 41 |
The Fluency Heuristic: The Power of Penmanship | p. 53 |
The Mimicry Heuristic: Feeling Your Inner Ape | p. 65 |
The Mapmaker Heuristic: Getting Away from It All | p. 79 |
Numbers in Our Neurons | |
The Arithmetic Heuristic: "For Just Pennies a Day" | p. 93 |
The Scarcity Heuristic: Supply and Desire | p. 105 |
The Anchor Heuristic: Why Things Cost $19.95 | p. 117 |
The Calorie Heuristic: "Will Work for Food" | p. 131 |
The Decoy Heuristic: Please Don't Make Me Choose | p. 141 |
The Futuristic Heuristic: A Wrinkle in Time | p. 151 |
How the Mind Makes Meaning | |
The Design Heuristic: Simplicity and Purpose | p. 165 |
The Foraging Heuristic: Exploring and Exploiting | p. 179 |
The Caricature Heuristic: Engineering Prejudice | p. 193 |
The Cooties Heuristic: Contagion and Magical Thinking | p. 207 |
The Naturalist Heuristic: Back to the Garden | p. 217 |
The Whodunit Heuristic: Murder and Morality | p. 229 |
The Grim Reaper Heuristic: Loneliness and Zealotry | p. 243 |
The Default Heuristic: Not to Decide Is ... | p. 255 |
Selected Further Reading | p. 265 |
Acknowledgments | p. 277 |
Index | p. 281 |
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