The Secret Language of Leadership: How Leaders Inspire Action Through Narrative

by Stephen Denning (Washington, D.C.)

• ISBN13: 9780470184400
• ISBN10: 047018440X
• Format: eBook
• Copyright: 2008-01-01
• Publisher: Jossey-Bass

Summary

The book introduces the concept of narrative intelligence-an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book's lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents-anyone who is setting out to the change the world.

Table of Contents

Preface: My Leadership Journey

What Is Transformational Leadership?

Introduction: Ten Mistakes Transformational Leaders Make

The Secret Language of Leadership

The Language of Leadership: Key Enablers

Articulating a Clear, Inspiring Goal

The Leader's Own Story: Committing to the Goal

Mastering the Audience's Story

Cultivating Narrative Intelligence

Telling Truthful Stories

Leadership Presence: The Body Language of Leadership

The Language of Leadership: Key Steps

Getting People's Attention

Stimulating Desire

Reinforcing with Reasons

Continuing the Conversation

Epilogue

Presentation to the Change Management Committee of the World Bank: April 1996

Templates and Exercises

What's Your Narrative Intelligence?

Notes

Acknowledgments

About the Author

Index

Table of Contents provided by Publisher. All Rights Reserved.