Secrets of Social Media Marketing : How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

by Unknown

• ISBN13: 9781884956850
• ISBN10: 1884956858
• Format: Trade Paper
• Copyright: 2008-11-01
• Publisher: Ingram Pub Services

Summary

Secrets of Social Media Marketingis a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewedThe New Influencers: A Marketer's Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Table of Contents

Foreword	p. xi
Acknowledgments	p. xii
Introduction	p. xvii
How to Use This Book	p. xxiii
Making the Case	p. 1
Making Choices	p. 21
Ear to the Ground	p. 40
Courting Online Influencers	p. 59
Corporate Soapboxes	p. 70
Customer Conversations	p. 95
The Social Network Gorillas	p. 118
Niche Innovators	p. 138
Learning from Conversations	p. 152
Basics of Social Media Content	p. 179
Picking Your Spots	p. 197
Telling Stories with Words and Images	p. 207
Engagement through Interaction	p. 221
Promote Thyself	p. 236
Measuring Results	p. 257
Celebrating Change	p. 269
Glossary of Terms	p. 275
Index	p. 285
About the Author	p. 291
Table of Contents provided by Ingram. All Rights Reserved.