Seeing Differently

by Brown, John Seely

• ISBN13: 9780875847559
• ISBN10: 0875847552
• Format: Hardcover
• Copyright: 1997-03-01
• Publisher: Harvard Business School Pr

Summary

John Seely Brown, director of the Xerox Palo Alto Research Center, is the editor of this collection of Harvard Business Reviews articles on how innovation occurs differently in today's organizational structures, with new technological tools and new global perspectives. This collection has a broad reach, from relatively technical articles to wide-ranging pieces on strategy, which provides a unique, eclectic, and integrated perspective on innovation. A Harvard Business Review Book.

Table of Contents

Introduction Rethinking Innovation in a Changing World	ix
John Seely Brown
Part I Perspectives on the Changing Business Context	3	(56)
1 Increasing Returns and the New World of Business	3	(16)
W. Brian Arthur
2 Strategy as Revolution	19	(20)
Gary Hamel
3 How Architecture Wins Technology Wars	39	(20)
Charles R. Morris
Charles H. Ferguson
Part II New Tools, New Rules	59	(64)
1 The Right Game: Use Game Theory to Shape Strategy	59	(26)
Adam M. Brandenburger
Barry J. Nalebuff
2 The Options Approach to Capital Investment	85	(20)
Avinash K. Dixit
Robert S. Pindyck
3 When Is Virtual Virtuous? Organizing for Innovation	105	(18)
Henry W. Chesbrough
David J. Teece
Part III New Lenses for Competitive Advantage	123	(56)
1 Disruptive Technologies: Catching the Wave	123	(18)
Joseph L. Bower
Clayton M. Christensen
2 Breaking Compromises, Breakaway Growth	141	(16)
George Stalk, Jr.
David K. Pecaut
Benjamin Burnett
3 Competing on Resources: Strategy in the 1990s	157	(22)
David J. Collis
Cynthia A. Montgomery
Part IV Managing Innovation	179	(42)
1 Tough-Minded Ways to Get Innovative	179	(14)
Andrall E. Pearson
2 Managing Innovation in the Information Age	193	(10)
Rebecca Henderson
3 Research That Reinvents the Corporation	203	(18)
John Seely Brown
Executive Summaries	221	(10)
About the Contributors	231	(6)
Index	237