As Seen in Vogue : A Century of American Fashion in Advertising

by Hill, Daniel Delis

• ISBN13: 9780896725348
• ISBN10: 0896725340
• Format: Hardcover
• Copyright: 2005-01-17
• Publisher: Texas Tech Univ Pr

Summary

In this comprehensive study, Daniel Delis Hill offers a rich new resource for students and professionals in fashion and business history, popular culture, advertising, marketing, and women's studies.

Author Biography

Daniel Delis Hill has worked as a retail fashion illustrator, creative director of fashion photography, and assistant professor in the Department of Fashion, Virginia Commonwealth University. He now works in Internet marketing

Table of Contents

Preface	ix
In the Beginning	1	(17)
American Women's Magazines	2	(2)
Fashion Advertising	4	(2)
Then Came Vogue	6	(4)
Conde Nast	10	(8)
Victoria Through World War I	18	(16)
The Interlude that Was Edwardianism, 1900--1908	19	(3)
The Gibson Girl and American Fashions	22	(3)
Hemlines and Hobble Skirts	25	(2)
World War I	27	(7)
Highs of the Twenties and Lows of the Thirties	34	(30)
Fashion before the Roar	34	(2)
Battle of the Hemline	36	(3)
Seventh Avenue	39	(2)
Seen in the Shops	41	(1)
Women's Sports and Sports Clothes	42	(2)
Expo '25 and Art Deco	44	(4)
Hard Times and Soft Curves	48	(3)
A New Deal, New Times, and New Looks	51	(2)
West Coast Influences	53	(3)
American Designers	56	(5)
Celebration and Tumult in 1939	61	(3)
World War II Through the Fashion - Conscious Fifties	64	(27)
The Last Paris Collections	64	(2)
For the First Time on Their Own	66	(4)
The War Years, 1942--1945	70	(4)
After the War, a New Look	74	(3)
Segue to the Fashion-Conscious Fifties	77	(1)
The Second Half of the Century Begins	78	(5)
Fifties Themes and Variations	83	(8)
Youthquake in the Sixties and Schizophrenia in the Seventies	91	(27)
The Beige Years	93	(3)
The Youth Explosion of the Midsixties	96	(2)
Counterculture and the Late Sixties	98	(7)
The ``Me Decade'' Begins	105	(8)
From Ennui to the Search for Novelty	113	(5)
The Sybaritic Eighties and the Fin De Siecle	118	(25)
Style in a New Gilded Age	118	(2)
Pluralism and Witticism	120	(4)
Gimmicks and Exaggerations of the Mideighties	124	(3)
Revivalisms and the New Ideal Body	127	(5)
The Democracy of Fashion in the 1990s	132	(4)
Grunge, Cyberstyle, and Menswear	136	(3)
Coming Full Circle	139	(4)
The Bare Essentials: Lingerie and Swimwear	143	(24)
Corsetry	144	(1)
From the S-bend Corset to the Millennium Bustier	145	(6)
Bust Supporters to Wonderbras	151	(2)
Long Johns to Panty Thongs	153	(5)
Swimwear	158	(9)
Accessories: Hats, Shoes, and Jewelry	167	(36)
Hats	167	(11)
Shoes	178	(12)
Jewelry	190	(13)
Notes	203	(10)
Bibliography	213	(8)
Index	221