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About This Book
SELL, 7th Edition
ISBN: 9780357901380
About This Book
The SELL, 7th Edition is a comprehensive textbook designed for students and educators in the field of personal selling. It's a go-to resource for anyone looking to master the art of sales, from understanding buyers to building trust and sales ethics.
Who Uses It?
Primarily, this book is used by students and instructors in introductory and advanced sales courses at the college and university levels. It's also a valuable resource for professionals in the sales industry who want to enhance their skills and knowledge.
History and Editions
The SELL, 7th Edition has been updated to address user feedback, incorporating the latest research and real-world selling experiences. This edition includes detailed updates on strategic prospecting, communication skills, and ethical practices in sales. It presents high-performance selling activities and methods, making it an engaging and experiential learning experience for students.
Author and Other Works
The authors of SELL, 7th Edition are Ingram, Thomas N., LaForge, Avila, Schwepker, and Williams. These authors bring a wealth of knowledge and experience in the field of personal selling, ensuring that the book remains current and relevant.
Key Features
- Real-World Experiences: The book combines real-world selling experiences with the latest research to present high-performance selling activities and methods.
- Engaging Format: The content is presented in a more engaging, accessible format that increases the number of students who read the chapter without minimizing coverage for your course.
- Research-Based: The presentation is based on ongoing research into learners' workflows and study preferences, making it an effective learning tool.
Detailed Information
ISBNs and Formats
- Paperback: ISBN-13: 9780357901380
- eBook: Available through various digital platforms, including Cengage and eCampus.com
- Rental Options: Various rental durations available from different retailers
Publication Details
- Publisher: Cengage Learning
- Publication Date: March 10, 2023
- Number of Pages: 288 pages
- Language: English
Other Editions and Formats
- 10th Edition: Not available for this specific ISBN, but other editions may be available.
- Related ISBNs:
- 9780357901397 (Instructor's Companion Website)
- 9780357901403 (Cengage Testing, powered by Cognero)
- 9780357901410 (Digital Access Code)
This detailed information section provides a quick reference for all the available formats and sources for SELL, 7th Edition, making it easier to find and access the book in the preferred format.
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This standardized display of information should help eCampus.com upgrade the overall content and user experience for visitors, providing a clear and concise overview of the book and its various formats.
