The Selling of an Author: A Marketing Guide for Writers to Increase Book Sales

by Mowday, Bruce Edward

• ISBN13: 9781572493636
• ISBN10: 1572493631
• Format: Paperback
• Copyright: 2005-01-01
• Publisher: White Mane Pub

Table of Contents

Foreword	ix
Acknowledgments	xv
Introduction	xix
Being an Author Isn't Enough	1	(12)
The Loneliness of an Author	1	(3)
Publishing Is a Business	4	(3)
Marketing Begins before the Writing	7	(4)
Authors Can Do Anything	11	(1)
Author's Mindset Checklist	12	(1)
Great Expectations	13	(16)
The Making of a Star	13	(3)
Being Your Own Publicist	16	(4)
Compiling a Media List	20	(2)
Crafting a Press Release	22	(6)
Author's Publicist Checklist	28	(1)
The Business of Authors	29	(14)
Suppressing the Generosity Impulse	29	(2)
Knowing the Ground Rules	31	(3)
Inventory Control	34	(6)
Author's Business Checklist	40	(3)
Identifying Your Fan Club	43	(14)
Bookstores Aren't the Only Places Books Are Sold	43	(5)
Telling the World	48	(3)
Utilizing the World Wide Web	51	(4)
Author's World Promotion Checklist	55	(2)
Meeting the Public	57	(16)
Basic Preparations for the Big Day	57	(8)
Unusual Venues	65	(3)
Author Turns Lecturer	68	(3)
Author's Preparing for the Public Checklist	71	(2)
Good Times for Authors	73	(14)
Signing in the Rain	73	(1)
Relating to a Book Buyer	74	(3)
Don't Fumble the Handoff	77	(2)
Displaying Your Wares	79	(2)
Winning an Audience	81	(3)
Liking Your Audience	84	(2)
Author's Relating to the Public Checklist	86	(1)
Successful Bookstore Signings	87	(14)
Dreams and Nightmares	87	(1)
The Experts Give Advice	88	(7)
A Personal Nightmare	95	(2)
Pitfalls for Authors	97	(2)
Author's Bookstore Signings Checklist	99	(2)
Keeping a Book Alive	101	(6)
A Harsh Fact of Life	101	(1)
Extending a Book's Life	102	(2)
Utilizing New Published Works	104	(1)
Authors as Salespersons	105	(1)
Author's Keeping-a-Book-Alive Checklist	106	(1)
Appendix A Sample Press Releases	107	(6)
Appendix B Signing Schedule	113	(4)
Index	117