Selling Destinations

by Mancini, Marc

• ISBN13: 9781401819828
• ISBN10: 1401819826
• Edition: 4th
• Format: Paperback
• Copyright: 2003-07-18
• Publisher: Cengage Learning

Summary

Selling Destinations is the resource travel professionals from all sectors of the industry need to greatly enhance their knowledge of the major and secondary destinations around the world, and to increase sales. The sales-geography philosophy is supported by essential information that will help travelers make the most of their experiences. The author provides detailed information on travel to the destination, local modes of transportation, trip highlights, day trips, lodging options and allied destinations. You will find analysis as to why a person typically travels to the destination covered and the types of individuals who chose particular destinations, helping the travel professional make the right recommendations for the customer. Sales strategies focus on extra services that yield extra income for almost all travel professionals. The reader will find case studies and hypothetical situations that help them apply their newly gained knowledge.

Table of Contents

Preface	xi
PART I BASIC INGREDIENTS Geography and How to Sell It	1	(32)
PART II NORTH AMERICA Charm of the Familiar	33	(132)
New England The Cradle of Liberty	41	(12)
New York and New Jersey Broadway and Boardwalk	53	(14)
Pennsylvania, Maryland, Virginia, and Washington, D.C. The Mid-Atlantic Medley	67	(14)
Florida Where the Mouse Roars	81	(14)
California and Arizona Glamour and Grandeur	95	(16)
Canada and Alaska The Great White North	111	(16)
Hawaii Paradise Found	127	(12)
North American Potpourri (East)	139	(12)
North American Potpourri (West)	151	(14)
PART III LATIN AMERICA AND THE CARIBBEAN Rhythms of Culture	165	(74)
Mexico Tropical Fiesta	173	(14)
The Caribbean A Sea of Nations	187	(16)
Brazil Where Everything Sizzles	203	(14)
Latin American Potpourri	217	(22)
PART IV EUROPE Continental Flair	239	(114)
Great Britain and Ireland Foreign, Yet Familiar	247	(14)
France The Movable Feast	261	(16)
Italy Pisa and Pizza	277	(14)
Spain and Portugal Everything Under the Sun	291	(16)
Germany Romantic Roads	307	(14)
Greece and Turkey An Odyssey of Culture	321	(14)
European Potpourri	335	(18)
PART V AFRICA AND THE MIDDLE EAST Savannahs and Sand	353	(66)
Egypt Riddles in the Sand	361	(12)
Israel, Palestine, and Jordan The Holy Lands	373	(14)
Kenya and Tanzania The Lion Sleeps Tonight	387	(12)
African and Middle Eastern Potpourri	399	(20)
PART VI ASIA AND THE PACIFIC Rim of Mystery	419	(104)
Australia and New Zealand Where Things Are Jumping	427	(16)
The Pacific Fantasy Islands	443	(14)
Japan Pearl of the Orient	457	(14)
Singapore and Thailand Crossroads of Asia	471	(14)
China Of Red and Gold	485	(16)
Asia and the Pacific Potpourri	501	(22)
Appendix A Average Length of Stay---Leisure Travelers	523	(2)
Appendix B Research Resources	525	(2)
Appendix C Destination-Related Feature Films	527	(2)
Index	529