Part One -- Dignity and Honor in Selling
Chapter 1: Harold Hill Never Got It
Chapter 2: Caring Can Be a Learned Skill
Part Two -- Selling the Hug Your Customers Way: Five Stages Plus One for Good Measure
Chapter 3: The First Stage: Making the Connection
Chapter 4: The Second Stage: Decoding the Mission
Chapter 5: The Third Stage: Show and Share
Chapter 6: The Fourth Stage: Allowing the Buy
Chapter 7: The Fifth Stage: The Kiss Goodbye
Chapter 8: The Extra Stage: One For Good Measure
Part Three -- Everyone Winning
Chapter 9: You Can't Sell Alone
Chapter 10: Imagine the Difference If Everyone Won...Wouldn't It Be Nice?
Epilogue: Even With Popsicles