What is included with this book?
Introduction | p. 1 |
Selling in-a New-Market Space | p. 15 |
The Innovative and Disruptive Market Space | p. 29 |
Creating and Building the Vision | p. 45 |
The Natural Laws of Selling Innovation | p. 57 |
The Selling-in-a-New-Market Skill Set | p. 79 |
Creating The Sales Process Map for Selling in a New Market | p. 95 |
The First Sales Call | p. 115 |
The Technical Sale | p. 129 |
The Business Sale | p. 145 |
New Market Selling Strategies | p. 159 |
The New Market Sales Matrixes | p. 183 |
When the Maverick Seller Needs to Move on | p. 195 |
Appendix: Expanded case Study | p. 205 |
Endnotes | p. 223 |
Index | p. 225 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.