Selling Online: Canada's Bestselling Guide to Becoming a Successful E-Commerce Merchant , Revised Updated

by Jim Carroll; Rick Broadhead

• ISBN13: 9781553350194
• ISBN10: 1553350197
• Edition: 2nd
• Format: Paperback
• Copyright: 2002-01-01
• Publisher: WILEY

Summary

Despite some well-publicized hiccups, e-commerce remains an incredibly powerful and lucrative channel for businesses both small and large. Selling Online is the leading authority for Canadians who want to build online retail enterprises that will last. Updated to reflect the most current tools, information, and success strategies, this hands-on book continues to provide everything necessary to launch a successful online storefront solution, including improved security, innovative marketing strategies, and critical mistakes to avoid. E-commerce success is not as easy as was once thought, but the information in Selling Online makes it possible.

Author Biography

Jim Carroll, CA, and Rick Broadhead, MBA, are Canada's leading Internet authors, speakers, and industry analysts. Their print and internet columns keep them in the public eye, and Carroll and Broadhead are the e-commerce experts the media relies on. With an astounding 30 best-selling books to their credit since teaming up in 1994, Rick and Jim have played a key role in educating Canadians about the Internet, business, and new technologies.

Table of Contents

Acknowledgements.

About the Authors

Contacting Us.

Thinking Strategically and Realistically About Selling Online.

Options for Building an Online Store.

Tips for Building an Effective Online Store.

Merchant Accounts and Online Payment Processing.

Online Security Issues and Credit Card Fraud.

Marketing Strategies for Your Online Store.

Building Customer Loyalty in Your Online Store.

131 Tips from Online Merchants in Canada and the United States.

Epilogue.

Appendix: Financial Institution/Merchant Acquirer–Contact Directory.

Index.