Selling Out

by Woodhouse, Howard

• ISBN13: 9780773535800
• ISBN10: 0773535802
• Format: Hardcover
• Copyright: 2009-09-01
• Publisher: McGill Queens Univ Pr

Summary

Selling Out demonstrates that the logics of value of the market and of universities are not only different but opposed to one another. By introducing the reader to a variety of cases, some well known and others not, Woodhouse explains how academic freedom and university autonomy are being subordinated to corporate demands and how faculty have attempted to resist this subjugation. He argues that the mechanistic discourse of corporate culture has replaced the language of education - subject-based disciplines and the professors who teach them have become "resource units," students have become "educational consumers," and curricula have become "program packages." Graduates are now "products" and "competing in the global economy" has replaced the search for truth. Challenging the current orthodoxy that the market model is the only way forward, Woodhouse argues that governments have a responsibility to fund universities, recognizing that they are the only places in society where the critical search for knowledge takes precedence.

Table of Contents

Aclnowledgements	p. ix
Introduction	p. 3
The Market Model of Education and the Threat to Academic Freedom	p. 13
A Marketing Professor Meets the Market	p. 46
Taking on Big Pharma	p. 91
Commercializing Research and Losing Autonomy	p. 142
Going Beyond the Market: Evaluating Teaching by Evaluating Learning	p. 202
The Value Program in Theory and Practice	p. 227
The People's Free University as an Alternative Model	p. 244
Notes	p. 267
Index	p. 339
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