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9780240800912

Selling Radio Direct

by
  • ISBN13:

    9780240800912

  • ISBN10:

    0240800915

  • Format: Paperback
  • Copyright: 1992-04-01
  • Publisher: Focal Pr
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List Price: $36.95

Summary

Gives readers the tools to become successful radio sales people and features the insights of dozens of top professionals on how to succeed as a radio salesperson.

Table of Contents

Foreword
Time is money
Selling direct and otherwise
The tangibles of an intangible
Rate cards
Features and packages
The sales day
Prospecting and list building
The market and the client
The presentation
Overcoming objections and obstacles
Closing and after
Selling with and without numbers
The spec tape
Co-ops and trade-outs
What makes a good salesperson
Suggested further reading
Bibliography
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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