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9780415302098

Selling Spirituality: The Silent Takeover of Religion

by ;
  • ISBN13:

    9780415302098

  • ISBN10:

    0415302099

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 2004-11-03
  • Publisher: Routledge

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Summary

From feng shui to holistic medicine, from aromatherapy candles to yoga weekends, spirituality is big business. It promises to soothe away the angst of modern living, and to offer an antidote to shallow materialism.Selling Spiritualityis a short, sharp attack on this fallacy. It shows how spirituality has in fact become a powerful commodity in the global marketplace--a cultural addiction that reflects orthodox politics, curbs self-expression and colonizes Eastern beliefs. Exposing how spirituality has today come to embody the privatization of religion in the modern West, Jeremy Carrette and Richard King reveal the people and brands who profit from this corporate hijack, and explore how spirituality can be reclaimed as a means of resistance to capitalism and its frauds.

Table of Contents

Acknowledgements ix
Introduction: Spirituality and the Rebranding of Religion 1(29)
1: A Brief History of Spirituality 30(24)
2: Western Psychology and the Politics of Spirituality 54(33)
3: Spirituality and the Privatisation of Asian Wisdom Traditions 87(36)
4: Selling the Soul: The Business of Spirituality 123(46)
Conclusion: Spirituality and Resistance: Challenging the corporate takeover 169(14)
References 183(6)
Index 189

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