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About This Book
Selling Today: Partnering to Create Value, 15th Edition
ISBN: 9780137962907
Selling Today: Partnering to Create Value is a comprehensive textbook designed for students and educators in the field of sales and personal selling. This 15th edition, released on June 11, 2025, by Pearson, continues to be a go-to resource for those looking to understand the value of developing personal selling skills.
Who Uses It?
Primarily, this book is used by students and instructors in sales and marketing courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the principles of personal selling, including professionals looking to refresh their knowledge or expand their understanding of sales strategies.
History and Editions
The 15th edition of Selling Today: Partnering to Create Value has been updated to address user feedback, incorporating the latest research and discussions on effective sales techniques. This edition includes new discussions, scenarios, and videos that enhance the learning experience. It also maintains its focus on academic theory while providing practical applications in the field of sales.
Author and Other Works
Michael Ahearne and Gerald Manning are the authors of Selling Today: Partnering to Create Value. Michael Ahearne is known for his expertise in sales and marketing, bringing a wealth of knowledge to the text. Gerald Manning contributes his insights from community college education, ensuring that the material remains accessible and relevant for students at various educational levels.
Key Features
- Comprehensive Coverage: The book covers core concepts in personal selling, including detailed explanations and examples.
- Interactive Digital Learning Experience: The eTextbook includes built-in study tools like highlights, notes, and flashcards, making it easier for students to engage with the material.
- Updated Research: The 15th edition includes the latest research and discussions on personal selling and sales strategies.
- Global Search: The eTextbook allows for global search across book content, figures, and workbooks.
Detailed Information
ISBNs and Formats
- Hardcover Rental Edition: ISBN-13: 9780137962907
- eTextbook Rental Edition: Available with Pearson+ eTextbook (ISBN: 9780138171964)
- eTextbook Purchase Edition: Available on VitalSource (ISBN: 9780138171964)
- Related ISBNs:
- 9780137963034 (Hardcover)
- 9780138170820 (eTextbook)
- 9780138171964 (eTextbook)
Publication Details
- Publisher: Pearson
- Publication Date: June 11, 2025
- Number of Pages: 507 pages
- Language: English
- Dimensions: 10" x 1.5" x 7.25"
- Weight: 2.8 lbs
Other Editions and Formats
The 15th edition is available in various formats, including a rental edition and an eTextbook purchase edition. The rental option provides instant access to the eTextbook with search, highlight, and note capabilities. The purchase edition includes additional study tools like read aloud and offline access.
This detailed information section provides a quick reference for all the available formats and sources for Selling Today: Partnering to Create Value, making it easier to find and access the book in the preferred format.
