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For as long as they've existed, parks like Yellowstone have been the scene of some of the most intensive commercial activity in the American West. Selling Yellowstone recounts the story of such activities in our oldest park from the 1870s through the 1960s. It is the first book to examine critically the place of business in the development of America's national parks, demonstrating the prominent role played by profit-driven entrepreneurs in shaping the physical landscape of what is generally perceived as unaltered wilderness.
Challenging popular perceptions that our national parks are protected from commercialism, Mark Barringer reveals how businessmen, with the support of the National Park Service, marketed Yellowstone as a museum of mythology: a landscape created to look li
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