Preface | |
Emerging Corporate Knowledge Needs: How and Where Does Sensory Fit? | |
Making Use of Existing Knowledge and Increasing Its Business Value - the Forgotten Productivity Tool | |
Understanding Consumers' and Customers' Needs - the Growth Engine | |
Innovation's Friend: Integrated Market and Sensory Input for Food Product Design and Development | |
A Process to Bring Consumer Mind-Sets into a Corporation | |
Developing Relevant Product Concepts | |
High-Level Product Assessment | |
So What Can Sensory Do for Me (or for My Company)? | |
What Types of Tests Do Sensory Researchers Do? And ... Why Do They Do Them? | |
So What Are the Practical Considerations in Actually Running a Test? What Do I Need to Know? What Does the Rest of the Company Need to Know? | |
Evolving Sensory Research | |
Index | |
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