Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Foreword, | |||||
Ruth N. Bolton | ix | ||||
Foreword, | |||||
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xiii | ||||
Preface | xvii | ||||
Part I. Foundational Aspects of the Service-Dominant Logic of Marketing | 1 | (64) | |||
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3 | (26) | |||
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29 | (14) | |||
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43 | (14) | |||
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57 | (8) | |||
Part II. Dialog: The Centrality of Resources | 65 | (40) | |||
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67 | (18) | |||
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85 | (6) | |||
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91 | (14) | |||
Part III. Co-production, Collaboration, and Other Value-Creating Processes | 105 | (76) | |||
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109 | (9) | |||
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118 | ||||
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128 | (11) | |||
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139 | (11) | |||
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150 | (16) | |||
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166 | (15) | |||
Part IV. Liberating Views on Value and Marketing Communication | 181 | (64) | |||
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183 | (13) | |||
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196 | (12) | |||
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208 | (16) | |||
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224 | (12) | |||
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236 | (9) | |||
Part V. Alternative Logics | 245 | (90) | |||
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251 | (15) | |||
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266 | (13) | |||
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279 | (7) | |||
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286 | (10) | |||
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296 | (6) | |||
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302 | (5) | |||
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307 | (13) | |||
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320 | (15) | |||
Part VI. Moving Forward with a Service-Dominant Logic of Marketing | 335 | (86) | |||
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339 | (15) | |||
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354 | (11) | |||
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365 | (16) | |||
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381 | (12) | |||
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393 | (13) | |||
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406 | (15) | |||
About the Editors and Contributors | 421 | (14) | |||
Index | 435 |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.