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Seventy–five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co–owner of a mini–empire, which includes five restaurants that are at the top of their game. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny will share the lessons he learned developing the dynamic philosophy he calls Enlightened Hospitality. The tenets of that philosophy, which emphasize strong in–house relationships as well as customer satisfaction, are applicable to anyone who works in any business. Whether you are a manager, an executive, or a waiter, Danny's story and philosophy will help you become more effective and productive, while deepening your understanding and appreciation of a job well done. And everyone will enjoy reading his insider's view of the sometimes treacherous and always dramatic, world of restaurants.The Excellence Reflex is a motivational work from one of our era's most gifted and insightful business leaders.
