The Seven Sins of Innovation A Strategic Model for Entrepreneurship

by Richards, Dave

• ISBN13: 9781137432513
• ISBN10: 1137432519
• Format: Hardcover
• Copyright: 2014-12-19
• Publisher: Palgrave Macmillan

Summary

Innovation and entrepreneurship remain two of the most discussed ideas in business, but research continues to show extremely low levels of either across all industry sectors and types of enterprise.

The Seven Sins of Innovation offers a psychology-based model with seven key determinants of success or failure for innovation and entrepreneurial endeavors. Through examples and case studies (including Nortel, 3M, and the MIT Innovation Lab), this book demonstrates how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation. It provides a guide to applying the model, finding the right external resources, and involving people effectively. Its clear 'prescriptions' will help business leaders, managers, and organizations attempting to start, improve, or grow a venture of any kind.

Author Biography

Dr Dave Richards is a globally recognized thought and practice leader on the intersection of 'hard stuff' like strategy, innovation and leadership, and 'soft stuff', like people, psychology, culture, communication and engagement. An experienced and highly successful serial entrepreneur, innovator and master strategist, he is an honorary visiting Fellow with the Faculty of Management, Cass Business School, City University, London - cofounder and honorary lifetime member of the Massachusetts Institute of Technology Innovation Lab - Fellow of the Institute of Directors - Fellow of the Royal Society for the Encouragement of the Arts, Manufactures & Commerce - Director with the West Hants Club and Dr Dave Innovation Ltd - Partner of the FutureWork Forum - inspirational speaker, author, and adviser to various business and government leaders.

Table of Contents

1.Introduction:
1.The Seven Deadly Sins:
1.1.Pointless Purposes
1.2.Hopeless Vision
1.3.Miscommunication
1.4.Disengagement
1.5.Ineffectual Leadership
1.6.Stifled Creativity
1.7.Tolerance of Mediocrity
2.'Bridging':
2.1.A New Model for Strategic Innovation & Entrepreneurship
2.2.Lessons from the Edge
2.3.The 'Seven Chakras' of Entrepreneurial Flow
2.4.Engaging Diversity & Creative Conflict
2.5.Building Vital Innovation Relationships
2.6.Engaging Left and Right Brains: Entrepreneurial Psychotherapy
2.7.The Model Explained: Formulation & Implementation of Success Strategies
3.Case Studies:
3.1.The Internet's Birth and Evolution
3.2.The Rise and Fall of Nortel Networks
3.3.The MIT Innovation Lab
3.4.Public Sector Attempts at Innovation in Health & Wellbeing
3.5.Oracle Corporation's Social Responsibility Initiatives
3.6.Google's Innovative Culture
3.7.3M's Innovation Leadership
4.Prescriptions:
4.1.Inspiring Entrepreneurship & Intrapreneurship
4.2.Starting an Enterprise
4.3.Revitalizing an Enterprise
4.4.Improving Customer Service
4.5.Marketing Mixology
4.6.Creating an Innovation Culture
Strategies for Success