Sex in Advertising: Perspectives on the Erotic Appeal

by Reichert,Tom; Reichert,Tom

• ISBN13: 9780805841176
• ISBN10: 0805841172
• Edition: 1st
• Format: Hardcover
• Copyright: 2002-12-01
• Publisher: Routledge

Summary

Sex in Advertising: Perspectives on the Erotic Appealis the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

Table of Contents

Preface	ix
One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising	1	(10)
Tom Reichert
Jacqueline J. Lambiase
Part I: Research Approaches to Sex in Advertising
What Is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research	11	(28)
Tom Reichert
Historical and Psychological Perspectives of the Erotic Appeal in Advertising	39	(26)
Juliann Sivulka
Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising	65	(26)
Jonathan E. Schroeder
Janet L. Borgerson
Part II: Consumer Responses to Sex in Advertising
Nudity and Sexual Appeals: Understanding the Arousal Process and Advertising Response	91	(16)
Michael S. LaTour
Tony L. Henthorne
The Effects of Sexual Appeals on Physiological, Congnitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising	107	(26)
Annie Lang
Kevin Wise
Seungwhan Lee
Xiaomei Cai
Sex(haustion) Sells: Marketing in a Saturated Mediascape	133	(18)
Collin Gifford Brooke
Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle	151	(22)
Stephen J. Gould
Part III: Cultural Impact and Interpretation
Advertising and Disconnection	173	(8)
Jean Kilbourne
Adcult and Gender	181	(14)
James B. Twitchell
Subliminal Sexuality: The Fountainhead for America's Obsession	195	(20)
Wilson Bryan Key
Part IV: Contexts and Audiences
Masculinism(s) and the Male Image: What Does It Mean To Be a Man?	215	(14)
Barbara B. Stern
Media at the Margins: Homoerotic Appeals to the Gay and Lesbian Community	229	(18)
Gary R. Hicks
Sex---Online and in Internet Advertising	247	(26)
Jacqueline J. Lambiase
Part V: Conclusion
Future Questions and Challenges: Advertising Research in the Midst of Sex Noise	273	(6)
Jacqueline Lambiase
Tom Reichert
About the Contributors	279	(4)
Author Index	283	(6)
Subject Index	289