Countless writers and artists have spoken for a generation, but no one has done it quite like Chuck Klosterman. With an exhaustive knowledge of popular culture and an almost effortless ability to spin brilliant prose out of unlikely subject matter, Klosterman attacks the entire spectrum of postmodern America: reality TV, Internet porn, Pamela Anderson, literary Jesus freaks, and the real difference between apples and oranges (of which there is none). And don't even get him started on his love life and the whole Harry-Met-Sally situation.Whether deconstructingSaved by the Bellepisodes or the artistic legacy of Billy Joel, the symbolic importance ofThe Empire Strikes Backor the Celtics/Lakers rivalry, Chuck will make you think, he'll make you laugh, and he'll drive you insane -- usually all at once.Sex, Drugs, and Cocoa Puffsis ostensibly about art, entertainment, infotainment, sports, politics, and kittens, but -- really -- it's about us. All of us. As Klosterman realizes late at night, in the moment before he falls asleep, "In and of itself, nothing really matters. What matters is that nothing is ever 'in and of itself.'" Read to believe.

Chuck Klosterman is the author of Fargo Rock City and a senior writer for SPIN magazine. His work has also appeared in The New York Times Magazine, Esquire, and The Washington Post. He was raised on a farm near Wyndmere, North Dakota

This is Emo (carnivore interlude)	p. 1
Billy Sim (reality interlude)	p. 12
What Happens When People Stop Being Polite (Pat Benatar interlude)	p. 26
Every Dog Must Have His Every Day, Every Drunk Must Have His Drink (Monkees = Monkees interlude)	p. 42
Appetite for Replication (an interlude to be named later)	p. 56
Ten Seconds to Love (metaphorical fruit interlude)	p. 71
George Will vs. Nick Hornby (Ralph Nader interlude)	p. 86
33 (Fonzie recalibration interlude)	p. 97
Porn ("kitty cat as terrorist" interlude)	p. 109
The Lady or the Tiger (hypothetical interlude)	p. 119
Being Zack Morris (50-50 interlude)	p. 135
Sulking with Lisa Loeb on the Ice Planet Hoth (anti-homeless interlude)	p. 149
The Awe-Inspiring Beauty of Tom Cruise's Shattered, Troll-like Face (punk interlude)	p. 159
Toby over Moby (Johnny Cash interlude)	p. 174
This Is Zodiac Speaking (Timothy McVeigh interlude)	p. 187
All I Know Is What I Read in the Papers (boom!)	p. 203
I, Rock Chump (waiting to die interlude)	p. 219
How to Disappear Completely and Never Be Found	p. 228
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Chapter 1: This Is Emo 0:01

No woman will ever satisfy me. I know that now, and I would never try to deny it. But this is actually okay, because I will never satisfy a woman, either.

Should I be writing such thoughts? Perhaps not. Perhaps it's a bad idea. I can definitely foresee a scenario where that first paragraph could come back to haunt me, especially if I somehow became marginally famous. If I become marginally famous, I will undoubtedly be interviewed by someone in the media, and the interviewer will inevitably ask, "Fifteen years ago, you wrote that no woman could ever satisfy you. Now that you've been married for almost five years, are those words still true?" And I will have to say, "Oh, God no. Those were the words of an entirely different person -- a person whom I can't even relate to anymore. Honestly, I can't image an existence without _____. She satisfies me in ways that I never even considered. She saved my life, really."

Now, I will be lying. I won't really feel that way. But I'll certainlysaythose words, and I'll deliver them with the utmost sincerity, even though those sentiments will not be there. So then the interviewer will undoubtedly quote lines fromthisparticular paragraph, thereby reminding me that I swore I would publicly deny my true feelings, and I'll chuckle and say, "Come on, Mr. Rose. That was a literary device. You know I never really believed that."

But here's the thing: Idobelieve that. It's the truth now, and it will be in the future. And while I'm not exactly happy about that truth, it doesn't make me sad, either. I know it's not my fault.

It's no one's fault, really. Or maybe it's everyone's fault. It should be everyone's fault, because it's everyone's problem. Well, okay...noteveryone. Not boring people, and not the profoundly retarded. But whenever I meet dynamic, nonretarded Americans, I notice that they all seem to share a single unifying characteristic: the inability to experience the kind of mind-blowing, transcendent romantic relationship they perceive to be a normal part of living. And someone needs to take the fall for this. So instead of blaming no one for this (which is kind of cowardly) or blaming everyone (which is kind of meaningless), I'm going to blame John Cusack.

I once loved a girl who almost loved me, but not as much as she loved John Cusack. Under certain circumstances, this would have been fine; Cusack is relatively good-looking, he seems like a pretty cool guy (he likes the Clash and the Who, at least), and he undoubtedly has millions of bones in the bank. If Cusack and I were competing for the same woman, I could easily accept losing. However, I don't really feel like John and I were "competing" for the girl I'm referring to, inasmuch as her relationship to Cusack was confined to watching him as a two-dimensional projection, pretending to be characters who don't actually exist. Now, there was a time when I would have thought that detachment would have given me a huge advantage over Johnny C., inasmuch asmyrelationship with this woman included things like "talking on the phone" and "nuzzling under umbrellas" and "eating pancakes." However, I have come to realize that I perceived this competition completely backward; it was definitely an unfair battle, but not in my favor. It was unfair in Cusack's favor. I never had a chance.

It appears that countless women born between the years of 1965 and 1978 are in love with John Cusack. I cannot fathom how he isn't the number-one box-office star in America, because every straight girl I know would sell her soul to share a milkshake with that motherfucker. For upwardly mobile women in their twenties and thirties, John Cusack is the neo-Elvis. But here's what none of these upwardly mobile women seem to realize: They don't love John Cusack. They love Lloyd Dobler. When they see Mr. Cusack, they are still seeing the optimistic, charmingly loquacious teenager he played inSay Anything, a movie that came out more than a decade ago. That's the guy they think he is; when Cusack played Eddie Thomas inAmerica's Sweetheartsor the sensitive hit man inGrosse Pointe Blank, all his female fans knew he was only acting...but they assume when the camera stopped rolling, he went back to his genuine self...which was someone like Lloyd Dobler...which was, in fact, someone whoisLloyd Dobler, and someone who continues to have a storybook romance with Diane Court (or with Ione Skye, depending on how you look at it). And these upwardly mobile women are not alone. We all convince ourselves of things like this -- not necessarily aboutSay Anything, but about any fictionalized portrayals of romance that happen to hit us in the right place, at the right time. This is why I will never be completely satisfied by a woman, and this is why the kind of woman I tend to find attractive will never be satisfied by me. We will both measure our relationship against the prospect of fake love.

Fake love is a very powerful thing. That girl who adored John Cusack once had the opportunity to spend a weekend with me in New York at the Waldorf-Astoria, but she elected to fly to Portland instead to see the first U.S. appearance by Coldplay, a British pop group whose success derives from their ability to write melodramatic alt-rock songs about fake love. It does not matter that Coldplay is absolutely the shittiest fucking band I've ever heard in my entire fucking life, or that they sound like a mediocre photocopy of Travis (who sound like a mediocre photocopy of Radiohead), or that their greatest fucking artistic achievement is a video where their blandly attractive frontman walks on a beach on a cloudy fucking afternoon. None of that matters. What matters is that Coldplay manufactures fake love as frenetically as the Ford fucking Motor Company manufactures Mustangs, and that's all this woman heard. "For you I bleed myself dry," sang their blockhead vocalist, brilliantly informing us that stars in the sky are, in fact, yellow. How am I going to compete with that shit? That sleepy-eyed bozo isn't even making sense. He's just pouring fabricated emotions over four gloomy guitar chords, and it ends up sounding like love. And what does that mean? It means she flies to fucking Portland to hear two hours of amateurish U.K. hyper-slop, and I sleep alone in a $270 hotel in Manhattan, and I hope Coldplay gets fucking dropped by fucking EMI and ends up like the Stone fucking Roses, who were actually a better fucking band, all things considered.

Not that I'm bitter about this. Oh, I concede that I may be taking this particular example somewhat personally -- but I do think it's a perfect illustration of why almost everyone I know is either overtly or covertly unhappy. Coldplay songs deliver an amorphous, irrefutable interpretation of how being in love is supposed to feel, and people find themselves wanting that feeling for real. They want men to adore them like Lloyd Dobler would, and they want women to think like Aimee Mann, and they expect all their arguments to sound like Sam Malone and Diane Chambers. They think everything will work out perfectly in the end (just like it did for Helen Fielding's Bridget Jones and Nick Hornby's Rob Fleming), and they don't stop believing, because Journey's Steve Perry insists we should never do that. In the nineteenth century, teenagers merely aspired to have a marriage that would be better than that of their parents; personally, I would never be satisfied unless my marriage was as good as Cliff and Clair Huxtable's (or at least as enigmatic as Jack and Meg White's).

Pundits are always blaming TV for making people stupid, movies for desensitizing the world to violence, and rock music for making kids take drugs and kill themselves. These things should be the least of our worries. The main problem with mass media is that it makes it impossible to fall in love with any acumen of normalcy. There is no "normal," because everybody is being twisted by the same sources simultaneously. You can't compare your relationship with the playful couple who lives next door, because they're probably modeling themselves after Chandler Bing and Monica Geller. Real people are actively trying to live like fake people, so real people are no less fake. Every comparison becomes impractical. This is why the impractical has become totally acceptable; impracticality almost seems cool. The best relationship I ever had was with a journalist who was as crazy as me, and some of our coworkers liked to compare us to Sid Vicious and Nancy Spungen. At the time, I used to think, "Yeah, that's completely valid: We fight all the time, our love is self-destructive, and -- if she was mysteriously killed -- I'm sure I'd be wrongly arrested for second-degree murder before dying from an overdose." We even watchedSid & Nancyin her parents' basement and giggled the whole time. "That's us," we said gleefully. And like I said -- this was thebestrelationship I ever had. And I suspect it was the best one she ever had, too.

Of course, this media transference is not all bad. It has certainly worked to my advantage, just as it has for all modern men who look and talk and act like me. We all owe our lives to Woody Allen. If Woody Allen had never been born, I'm sure I would be doomed to a life of celibacy. Remember the aforementioned woman who loved Cusack and Coldplay? There is absolutely no way I could have dated this person if Woody Allen didn't exist. In tangible terms, she was light-years out of my league, along with most of the other women I've slept with. But Woody Allen changed everything. Woody Allen made it acceptable for beautiful women to sleep with nerdy, bespectacled goofballs; all we need to do is fabricate the illusion of intellectual humor, and we somehow have a chance. The irony is that many of the women most susceptible to this scam haven't evenseenany of Woody's movies, nor would they want to touch the actual Woody Allen if they ever had the chance (especially since he's proven to be anüber-pervy clarinet freak). If asked, most of these foxy ladies wouldn't classify Woody Allen as sexy, or handsome, or even likable. But this is how media devolution works: It creates an archetype that eventually dwarfs its origin. By now, the "Woody Allen Personality Type" has far greater cultural importance than the man himself.

Now, the argument could be made that all this is good for the sexual bloodstream of Americana, and that all these Women Who Want Woody are being unconsciously conditioned to be less shallow than their sociobiology dictates. Self-deprecating cleverness has become a virtue. At least on the surface, movies and television actively promote dating the nonbeautiful: If we have learned anything from the mass media, it's that the only people who can make us happy are those who don't strike us as being particularly desirable. Whether it'sJerry MaguireorSixteen CandlesorWho's the BossorSome Kind of WonderfulorSpeed Racer, we are constantly reminded that the unattainable icons of perfection we lust after can never fulfill us like the platonic allies who have been there all along. If we all took media messages at their absolute face value, we'd all be sleeping with our best friends. And that does happen, sometimes. But herein lies the trap: We've also been trained to think this willalwayswork out over the long term, which dooms us to disappointment. Because when push comes to shove, we reallydon'twant to have sex with our friends...unless they're sexy. And sometimes wedowant to have sex with our blackhearted, soul-sucking enemies...assumingthey'resexy. Because that's all it ever comes down to in real life, regardless of what happened to Michael J. Fox inTeen Wolf.

The mass media causes sexual misdirection: It prompts us toneedsomething deeper than what wewant. This is why Woody Allen has made nebbish guys cool; he makes people assume there is something profound about having a relationship based on witty conversation and intellectual discourse. There isn't. It's just another gimmick, and it's no different than wanting to be with someone because they're thin or rich or the former lead singer of Whiskeytown. And it actually might be worse, because an intellectual relationship isn't realat all. My witty banter and cerebral discourse is always completely contrived. Right now, I have three and a half dates worth of material, all of which I pretend to deliver spontaneously. This is my strategy: If I can just coerce women into the last half of that fourth date, it's anyone's ball game. I've beaten the system; I've broken the code; I've slain the Minotaur. If we part ways on that fourth evening without some kind of conversational disaster, she probably digs me. Or at least shethinksshe digs me, because who she digs is not really me. Sadly, our relationship will not last ninety-three minutes (likeAnnie Hall) or ninety-six minutes (likeManhattan). It will go on for days or weeks or months or years, and I've already used everything in my vault. Very soon, I will have nothing more to say, and we will be sitting across from each other at breakfast, completely devoid of banter; she will feel betrayed and foolish, and I will suddenly find myself actively trying to avoid spending time with a woman I didn't deserve to be with in the first place.

Perhaps this sounds depressing. That is not my intention. This is all normal. There's not a lot to say during breakfast. I mean, you just woke up, you know? Nothing has happened. If neither person had an especially weird dream and nobody burned the toast, breakfast is just the time for chewing Cocoa Puffs and/or wishing you were still asleep. But we've been convinced not to think like that. Silence is only supposed to happen as a manifestation of supreme actualization, where both parties are so at peace with their emotional connection that it cannot be expressed through the rudimentary tools of the lexicon; otherwise, silence is proof that the magic is gone and the relationship is over (hence the phrase "We just don't talk anymore"). For those of us who grew up in the media age, the only good silence is the kind described by the hair metal band Extreme. "More than words is all I ever needed you to show," explained Gary Cherone on thePornograffitialbum. "Then you wouldn't have to say that you love me, cause I'd already know." This is the difference between art and life: In art, not talking is never an extension of having nothing to say; not talking always means something. And now that art and life have become completely interchangeable, we're forced to live inside the acoustic power chords of Nuno Bettencourt, even if most of us don't necessarily know who the fuck Nuno Bettencourt is.

When Harry Met Sallyhit theaters in 1989. I didn't see it until 1997, but it turns out I could have skipped it entirely. The movie itself isn't bad (which is pretty amazing, since it stars Meg RyanandBilly Crystal), and there are funny parts and sweet parts and smart dialogue, and -- all things considered -- it's a well-executed example of a certain kind of entertainment. Yet watching this film in 1997 was like watching the 1978 one-game playoff between the Yankees and the Red Sox onESPN Classic: Though I've never sat through the pitch sequence that leads to Bucky Dent's three-run homer, I know exactly what happened. I feel like I remember it, even though I don't. And -- more important --I know what it all means. Knowing about sports means knowing that Bucky Dent is the living, breathing, metaphorical incarnation of the Bo Sox's undying futility; I didn't have to see that game to understand the fabric of its existence. I didn't need to seeWhen Harry Met Sally, either. Within three years of its initial release, classifying any intense friendship as "totally aHarry-Met-Sallysituation" had a recognizable meaning to everyone, regardless of whether or not they'd actually seen the movie. And that meaning remains clear and remarkably consistent: It implies that two platonic acquaintances are refusing to admit that they're deeply in love with each other.When Harry Met Sallycemented the plausibility of that notion, and it gave a lot of desperate people hope. It made it realistic to suspect your best friend may be your soul mate, and it made wanting such a scenario comfortably conventional. The problem is that theHarry-Met-Sallysituation is almost always tragically unbalanced. Most of the time, the two involved parties are not really "best friends." Inevitably, one of the people has been in love with the other from the first day they met, while the other person is either (a) wracked with guilt and pressure, or (b) completely oblivious to the espoused attraction. Every relationship is fundamentally a power struggle, and the individual in power is whoever likes the other person less. ButWhen Harry Met Sallygives the powerless, unrequited lover a reason to live. When this person gets drunk and tells his friends that he's in love with a woman who only sees him as a buddy, they will say, "You're wrong. You're perfect for each other. This is just likeWhen Harry Met Sally! I'm sure she loves you -- she just doesn't realize it yet." Nora Ephron accidentally ruined a lot of lives.

I remember taking a course in college called "Communication and Society," and my professor was obsessed by the belief that fairy tales like "Hansel and Gretel" and "Little Red Riding Hood" were evil. She said they were part of a latent social code that hoped to suppress women and minorities. At the time, I was mildly outraged that my tuition money was supporting this kind of crap; years later, I have come to recall those pseudo-savvy lectures as what Ilovedabout college. But I still think they were probably wasteful, and here's why: Even if those theories are true, they're barely significant. "The Three Little Pigs" is not the story that is fucking people up. Stories likeSay Anythingare fucking people up. We don't need to worry about people unconsciously "absorbing" archaic secret messages when they're six years old; we need to worry about all the entertaining messages people are consciously accepting when they're twenty-six. They're the ones that get us, because they're the ones we try to turn into life. I mean, Christ: I wish I could believe that bozo in Coldplay when he tells me that stars are yellow. I miss that girl. I wish I was Lloyd Dobler. I don't want anybody to step on a piece of broken glass. I want fake love. But that's all I want, and that's why I can't have it.

Excerpted from Sex, Drugs, and Cocoa Puffs: A Low Culture Manifesto by Chuck Klosterman
All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.