The Shape of Things to Come: Seven Imperatives for Winning in the New World of Business

by Richard W. Oliver; Richard W. Oliver

• ISBN13: 9780070482630
• ISBN10: 0070482632
• Format: Hardcover
• Copyright: 1998-09-01
• Publisher: McGraw-Hill Professional

Summary

"The Shape of Things to Come" is a rallying cry for companies to rethink and reevaluate previous business assumptions. Oliver identifies seven strategic imperatives that companies must adopt now in order to compete in this new business reality.

Author Biography

Richard W. Oliver is a professor at the Owen Graduate School of Management at Vanderbilt University in Nashville, Tennessee. He was previously Vice President of Marketing at Nortel and a marketing executive at DuPont. Dr. Oliver serves on the Boards of Directors of six U.S. companies and consults to organizations around the world. He is the coauthor, with William Jenkins, of the 1998 best-seller The Eagle and the Monk: 7 Principles of Successful Change.

Table of Contents

Preface	ix	(3)
Acknowledgments	xii
PROLOGUE. THE NEW WORLD OF BUSINESS	1	(4)
PART ONE. THE SHAPE OF THINGS PAST	5	(46)
1. THE WORLD TURNED UPSIDE DOWN	7	(8)
2. GLOBALIZATION AND TECHNOLOGY	15	(24)
3. THE GLOBAL VILLAGE	39	(12)
PART TWO. THE SHAPE OF THINGS TODAY	51	(48)
4. THE TWENTY-FIRST CENTURY CUSTOMER	53	(12)
5. THE ONLY FIVE THINGS CUSTOMERS WANT	65	(14)
6. MARKETING IN THE GLOBAL VILLAGE	79	(20)
PART THREE. THE SHAPE OF THINGS TO COME	99	(110)
7. SEVEN IMPERATIVES FOR WINNING IN THE NEW WORLD OF BUSINESS	105	(68)
8. THE POST-INFORMATION SOCIETY	173	(24)
9. EVERY CELL A FACTORY	197	(12)
EPILOGUE. 2050 A.D.	209	(10)
Index	219