Shaping Information

by Kostelnick, Charles; Hassett, Michael

• ISBN13: 9780809325023
• ISBN10: 0809325020
• Format: Hardcover
• Copyright: 2003-11-12
• Publisher: Southern Illinois Univ Pr

Summary

From charts, texts, and graphs to illustrations, icons, and screens, we live in an information age saturated with visual language. Yet the underlying principles that provide structure for visual language have long eluded scholars of rhetoric, design, and engineering. To function as a language that reliably conveys meaning, visual language must embody codes that normalize its practices among both the designers who employ it and the readers who interpret it. In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communicationtext design, data displays, illustrationsis shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities. Drawing on rhetorical theory, design studies, and a broad array of historical and contemporary examples,Shaping Information: The Rhetoric of Visual Conventionsexplores the processes by which conventions evolve and proliferate and shows how conventions serve as the medium that designers use to shape, stabilize, and streamline visual information. Kostelnick and Hassett extend contemporary theories that define rhetoric as a social act, arguing that visual conventions also thrive within discourse communities and are fragile forms that vary widely in their longevity and scope.Shaping Information: The Rhetoric of Visual Conventionsis a thorough guide for scholars, teachers and practitioners of rhetoric and business and technical communication and for professionals in engineering, science, design, and business.

Author Biography

Charles Kostelnick, a professor and chair of the Department of English at Iowa State University, is a coauthor, with David D. Roberts, of Designing Visual Language: Strategies for Professional Communicators.  

 

Michael Hassett is Director of Implementation at Envision Technology Solutions in Midvale, Utah. He has taught at Brigham Young University and is the author of numerous articles on rhetoric and the teaching of writing.

Table of Contents

Preface	ix
Acknowledgments	xi
Introduction	1	(9)
Visual Language, Discourse Communities, and the Inherently Social Nature of Conventions	10	(218)
What's Conventional, What's Not
A Perceptual and Rhetorical Tour	43	(38)
The Origins and Authority of Visual Language
Factors That Shape and Transform Conventions	81	(38)
The Mutability of Conventions
Emergence, Evolution, Decline, Revival	119	(44)
The Grip of Conventions
How It Develops and Its Consequences for Readers, Designers, and Researchers	163	(34)
The Slipperiness of Conventions
Breakdowns, Misdirection, and Other Problems of Interpretation	197	(31)
Conclusion	228	(7)
Notes	235	(6)
References	241	(12)
Index	253