Signs in Contemporary Culture : An Introduction to Semiotics

by Berger, Arthur Asa

• ISBN13: 9781879215375
• ISBN10: 1879215373
• Edition: 2nd
• Format: Paperback
• Copyright: 1998-10-01
• Publisher: Sheffield Pub Co

Table of Contents

Preface	ix
Acknowledgments	xiii
Definition	1	(10)
Honor in Shakespeare's Henry IV, Part I	5	(6)
How Signs Work	11	(12)
Sherlock Holmes	18	(5)
Signs, Symbols, and Signals	23	(6)
Empire of Signs	25	(4)
Metaphor: Communicating by Analogy	29	(4)
Love Is a Game	31	(2)
Metonymy: Communicating by Using Associations	33	(6)
Political Cartoons	36	(3)
Language and Speaking	39	(8)
Fashion	42	(5)
Syntagmatic Analysis of Texts	47	(6)
Star Wars	50	(3)
Forms of Signs	53	(10)
Eight Hypotheses on Digital Watches	58	(5)
Visual Aspects of Signs	63	(8)
Postmodern Design	68	(3)
Problems of Signs	71	(6)
Pop Art	74	(3)
Denotation and Connotation	77	(10)
Comics and Ideology	80	(7)
Imaginary Signs	87	(10)
Freud on Dreams	92	(5)
Signs that Lie	97	(10)
On Parody	102	(5)
Men's Looks: Signifiers and Life-Style	107	(8)
Denimization	112	(3)
Coherence in Signs	115	(6)
Formulas in the Public Arts	117	(4)
Who Uses Signs	121	(6)
Poetry as Sign	124	(3)
Signs and Identity	127	(14)
Teeth as Signs	130	(2)
Logos and Corporate Identity	132	(4)
The Un-Cola Country	136	(2)
The Onion of Culture Metaphor	138	(3)
Terms Associated with Signs	141	(8)
Auteur Criticism	144	(5)
Signs and Images	149	(10)
Photography	155	(4)
No Sign as Sign	159	(6)
The Natural Look	161	(4)
Signs that Confound: Optical Illusions	165	(6)
Arcimboldo	168	(3)
Sign Modifiers	171	(6)
Cartooning	174	(3)
Manifest and Latent Meanings in Signs	177	(10)
Robinson Crusoe	181	(6)
Analyzing Signs and Sign Systems	187	(8)
``Reach Out and Touch Someone''	190	(5)
Codes	195	(12)
Baseball	203	(4)
Characteristics of Codes	207	(10)
Foods as Signs	213	(4)
Meaning	217	(14)
Eight Ways of Looking at a Joke	223	(8)
References	231	(3)
A Selected Bibliography	234	(7)
Dictionary of Concepts	241	(5)
Names Index	246	(3)
Topics Index	249	(5)
About the Author	254