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9781905736126

Singapore Airlines

by
  • ISBN13:

    9781905736126

  • ISBN10:

    1905736126

  • Format: Paperback
  • Copyright: 2008-10-31
  • Publisher: Gardners Books
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Summary

Singapore Airlines has consistently been selected Airline of the Year, making it the true favourite airline of the world. Today it is the second largest carrier in the world by market value. Its brand is built on the enduring image of the Singapore Girl, as well as extraordinary service standards and introducing service-related innovations.This book tells the story of how an airline that started with ten planes, from a small island, managed to become a truly global airline and one of the most recognized brands in the world. Much of its success stems from building a fantastic brand experience for its customers. Few companies have been as consistent in creating a great brand, whilst at the same time encouraging freshness and innovation.

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