Six Figures While You Sleep How to turn your services and skills into high-profit, low-effort digital products

by Toon, Kate

• ISBN13: 9781923186156
• ISBN10: 1923186159
• Format: Paperback
• Copyright: 2024-07-30
• Publisher: Major Street Publishing

Summary

“ If you don't find a way to make money while you sleep, you will work until you die.” – Warren Buffett. In SIX FIGURES WHILE YOU SLEEP, Kate Toon explains how you can transform your service-based skills into lucrative online products – from coaching and courses to digital downloads, memberships and masterminds. Will it be an entirely passive income? No. Will it be highly profitable? Absolutely. No matter what your industry or skill set, this book is a blueprint for successfully scaling your business by reducing your workload with digital products. It walks you through the positioning, processes, pricing and profile building – explaining the tech, the marketing, the sales tactics and how to keep customers coming back for more. SIX FIGURES WHILE YOU SLEEP is a complete and honest guide to creating a lucrative, high-profit digital business by doing what you know and love. Written in her trademark, funny, no-nonsense style, Kate Toon keeps readers hooked from the first page to the last.

Author Biography

Kate Toon is an award-winning entrepreneur author, speaker, educator and podcaster, and parent to one human and one fur baby. From her humble backyard shed she masterminds an ambitious business universe, helping thousands of other humans to build their own version of success through digital marketing business know-how. This is Kate's second book with Major Street; Six Figures in School Hours was published in August 2023.

Table of Contents

About the author Acknowledgements Lovely Feedback Introduction My Story PART I: BEFORE YOU BEGIN Chapter 1: What is passive income? Chapter 2: Why trading time for money sucks Chapter 3: The one-to-many model Chapter 4: Be more shark Chapter 5: Before you go passive PART II: START WHERE YOU ARE Chapter 6: Getting to know yourself Chapter 7: Understanding your customers Chapter 8: Coming up with your Big Little Idea Chapter 9: Stress testing your idea PART III: CHOOSING YOUR ADPIP Chapter 10: Creating digital downloads Chapter 11: Creating online courses Chapter 12: Creating online memberships Chapter 13: Creating online masterminds Chapter 14: Additional ideas PART IV: SLIPPERY LITTLE FUNNELS Chapter 15: Brand awareness Chapter 16: Interest (and leads) Chapter 17: Desire (and nurture) Chapter 18: Action Chapter 19: Retention Chapter 20: Advocacy PART V: THE NEXT STEPS Chapter 21: Lovely launches Chapter 22: Managing your time and money Chapter 23: The final word PART VI: SUCCESS STORIES Chapter 24: Coral Wilkinson Chapter 25: Fi Johnston Chapter 26: Jade Warne Chapter 27: Nic Kastner Glossary