Six Steps to Creating Profit A Guide for Small and Mid-Sized Service-Based Businesses

by Sigmon, Patricia

• ISBN13: 9780470554258
• ISBN10: 0470554258
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-04-26
• Publisher: Wiley

Summary

The goal of this book is to enable a leader to make changes that will create a profitable, sustainable business future. It shows how measuring the results of each change is vital and part of the ultimate, ongoing, profit-based solution. In addition, it shows how each operational area, the before and after is as important to evaluate as the intended change itself.The tentative contents is: (1) Certifications and Affiliations; (2) Rules of Operation; (3) Marketing; (4) Cash Flow; (5) Management Costs; and (6) Everyone Is a Salesperson.

Author Biography

PATRICIA SIGMON is the founder of LPS Consulting, which helps companies manage IT systems through their entire lifecycle from planning to the introduction of new systems and integration with existing ones while providing training and in-house support. She is also the founder of David Advisory Group, which meets the needs of CEOs and business owners, whose excellence in service and product development requires expert practice management assistance to reap profits and sustain longevity.

Table of Contents

Foreword

Preface

Acknowledgments

Introduction

Changing the Rules of Operation

Increasing Sales

Decreasing Expenses

Streamlining Administration

In Summary

Staying Visible and Connected

Increasing Credentials

Growing Affiliations

In Summary

Maximizing Cash Flow

Keeping the Cash Flowing

Knowing Your Budget

Working to the Bottom Line

In Summary

Streamling Management Costs

Changing the Back Office

Focus

Managing for Profit

In Summary

Raising the Marketing Bar

Networking

Covering All Bases

Strategizing

In Summary

Making Everyone a Salesperson

Enlisting the Troops

Creating a Mantra

In Summary

Conclusion

Appendix: The How-To Guide to Creating Profit

Deciding What Changes Should Be Made

About the Author

Index

Table of Contents provided by Publisher. All Rights Reserved.