Six Steps to Creating Profit : A Guide for Small and Mid-Sized Service-Based Businesses

by Patricia Sigmon

• ISBN13: 9780470613122
• ISBN10: 0470613122
• Format: eBook
• Copyright: 2010-02-01
• Publisher: Wiley

Summary

An insightful look at how you can put net profit income at the forefront of your small to mid-sized businessEnable you to make changes that will create a profitable, sustainable business future, Six Steps to Creating Profit authoritatively shows you how to maximize profit for your small to mid-sized, privately-held, service-based business. Shows how to avoid the business model where all income is devoured by expenses, leaving a valuation that would not render any measurable sales revenue if the business should be sold Discusses how to create a company where actual profit generation is one of the primary goals Provides the steps necessary to create "true" profit Features coverage of rules of operation, visibility in the marketplace, marketing, cash flow, and management costsDemonstrating how measuring the results of change is vital and part of the ultimate, ongoing, profit-based solution, Six Steps to Creating Profit reveals how the before and after of each operational area is as important to evaluate as the intended change itself.

Table of Contents

Foreword

Preface

Acknowledgments

Introduction

Changing the Rules of Operation

Increasing Sales

Decreasing Expenses

Streamlining Administration

In Summary

Staying Visible and Connected

Increasing Credentials

Growing Affiliations

In Summary

Maximizing Cash Flow

Keeping the Cash Flowing

Knowing Your Budget

Working to the Bottom Line

In Summary

Streamling Management Costs

Changing the Back-Office Focus

Managing for Profit

In Summary

Raising the Marketing Bar

Networking

Covering All Bases

Strategizing

In Summary

Making Everyone a Salesperson

Enlisting the Troops

Creating a Mantra

In Summary

Conclusion

The How-To Guide to Creating Profit

Deciding What Changes Should Be Made

Scheduling the Changes

About the Author

Index

Table of Contents provided by Publisher. All Rights Reserved.