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David Lindahl?owns or partners in more than 7,000 apartment units across the United States, representing more than $300 million of real estate. In addition to investing, he travels the world, speaking on business success and also supporting charities. He owns RE Mentor, a real estate speaking/seminar/information-marketing operation. He has written several successful books with Wiley including Trump University Commercial Real Estate Investing 101, Multi-Family Millions, and Emerging Real Estate Markets.
Jonathan Rozek spent more than twenty years in the financial services industry in analytical, marketing, and executive positions. For the last seven years he has been a full-time marketing consultant with an international clientele. He is also a writer and has collaborated with Dave Lindahl and Bill Bartmann on six books.
| You CAN Get Rich-But Yes, There Is A Catch | |
| Ten Giant Keep Out Signs on the Road to Your Online Business Success-The False Barriers | |
| "I'm too old/I'm too young" | |
| "I don't have enough money" | |
| "I don't have enough time" | |
| "It's a bad economy" | |
| "All the really good ideas are taken" | |
| "I'm too small to compete against the big guys" | |
| "I'm no good with computers" | |
| "There's too much competition" | |
| "I'm not educated enough" | |
| "Someone will steal my idea" | |
| Now For The Six Disabling and Very Real Dangers to Your Online Business Success | |
| Real Danger Number One: You are easily influenced by people less successful than you want to be | |
| Real Danger Number Two: You think you can sit on the couch and money will spew out of the TV | |
| Related Real Danger Number Three: You think that the only good money is hard-earned money | |
| Real Danger Number Four: You insist upon staying in your comfort zone at all times | |
| Real Danger Number Five: You think "My situation is different" | |
| You're more of an idea pack rat than a beaver | |
| How To Build A Quick and Profitable Product 20 | |
| The Typical Dream is Useless | |
| "I must have a fortress to protect my idea from knock-off artists" | |
| "I must reach millions of people" | |
| "I want to be famous" | |
| "I want to be as rich as King Midas from the first invention of mine" | |
| "I need to invent something revolutionary" | |
| "Inventions are things that are manufactured in factories" | |
| Your First Product Should Be One Of These | |
| What problem have you solved? | |
| What can you demonstrate? | |
| What have you researched on the web and discovered? | |
| What are the best resources you've found? | |
| How do things fit together? | |
| Explore Other Variations On A Proven Theme | |
| What Have You Tested? | |
| Appeal to Rabid Hobbyists | |
| Is This Great, or What? | |
| Another School of Thought | |
| Avoid This Pitfall | |
| Get My Chart | |
| How To Create Content Cheaply And Easily | |
| Capture the Raw Content | |
| Edit the Content | |
| Deliver the Content | |
| Special Report | |
| Getting-Started Kit | |
| Home-Study Course | |
| Sample Newsletter | |
| Book | |
| Interview Series Transcript | |
| Fast-Start Guide | |
| Pocket Guide | |
| Checklist | |
| T-shirt | |
| Poster and Laminated Poster | |
| Calendar | |
| Game | |
| Mug | |
| Information Wheel | |
| CD | |
| DVD | |
| Interview Series on MP3 | |
| Free Video | |
| Live Event Videos | |
| Toll-Free 24/7 Recorded Line | |
| Consulting Hotline | |
| Teleseminar/Webinar | |
| Trial Software | |
| iPhone Application | |
| Software | |
| Online Calculator | |
| Interview Series PDFs | |
| Free PDF | |
| Free Audio | |
| Consultation | |
| Lunch or Dinner Seminar | |
| One-Day Seminar | |
| Consultation | |
| Bootcamp | |
| Live Tour | |
| Cruise | |
| The Excellent Concept of Continuity | |
| Newsletter | |
| Membership Site | |
| Weekly faxes | |
| Coaching | |
| The Opportunity Engineer | |
| Getting Open For Business | |
| The Seven Basic Building Blocks To A Good Website | |
| You need to own a good domain name | |
| You need to arrange for website hosting | |
| Get a website design | |
| Get an HTML editor | |
| Get an FTP tool | |
| Learn How to Accept Money On The Web | |
| PayPal | |
| Checks and Money Orders | |
| Taking Credit Cards And Debit Cards Directly | |
| What You Need To Know About Email Systems | |
| Handling Email On Your Website | |
| Getting Work Done For You | |
| How To Get People To Raise Their Hands | |
| "It's all about traffic" | |
| "It's all about targeted traffic" | |
| "I'm waiting for the game changer" | |
| "It's all about cost per lead" | |
| The Moving Parts of A Lead-Generation Effort | |
| Great Sources for Leads | |
| Pay-Per-Click Advertising | |
| Google AdSense | |
| Organic Search.& | |
| Getting Found Locally In Google | |
| Article Marketing | |
| Social Media | |
| Blogs | |
| YouTube | |
| Press Releases | |
| eBay | |
| Inexpensive and Great Offline Strategies For Getting Found | |
| Local Newspapers | |
| Free-Standing Inserts | |
| Commuter Newspapers | |
| Local Clubs and Events | |
| Direct Mail | |
| How To Turn Prospects Into Buyers | |
| Ineffective marketers confuse attention with shouting | |
| Ineffective marketers boost their claims out of all proportion | |
| With ineffective marketers, it's all about them and not about the customer | |
| Ineffective marketers ask you to buy too soon | |
| Ineffective marketers do not include a call to action and a deadline | |
| Ineffective marketers further erode trust by creating fake deadlines | |
| Ineffective marketers speak to audiences, not to individuals | |
| The Seven Money Questions: Answer These And Your Product Will Sell | |
| "Why should I stop and listen to you?" | |
| "Why should I read the whole thing?" | |
| "What else do you have and how will it help me?" | |
| "Why is your solution better than any other?" | |
| "Why should I believe your claims?" | |
| "What's it going to cost me?" | |
| "What's my risk?" | |
| "What happens after you have my money?" | |
| Relationships Equal Revenues | |
| Auto responders versus Broadcast Emails | |
| Four Tips For Building Profitable Relationships Through Email | |
| Segment for Success | |
| Encourage consumption | |
| Become a welcome guest in their inbox | |
| Make it two-way communication | |
| Other Ways To Stay Close To Your Customers | |
| The Secrets To An Upward Profit Spiral | |
| Install Measuring Devices | |
| Determine Why Non-Buyers Don't Buy, And Adjust Your Site Accordingly | |
| Test Everything | |
| The "I" Factor | |
| Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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