9780813918112

Slave in a Box

by
  • ISBN13:

    9780813918112

  • ISBN10:

    0813918111

  • Format: Paperback
  • Copyright: 1998-04-01
  • Publisher: Univ of Virginia Pr

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $22.93 Save up to $11.47
  • Rent Book $11.47
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE
    IN STOCK USUALLY SHIPS IN 24 HOURS.
    HURRY! ONLY 1 COPY IN STOCK AT THIS PRICE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

The figure of the mammy occupies a central place in the lore of the Old South and has long been used to ullustrate distinct social phenomena, including racial oppression and class identity. In the early twentieth century, the mammy became immortalized as Aunt Jemima, the spokesperson for a line of ready-mixed breakfast products. Although Aunt Jemima has undergone many makeovers over the years, she apparently has not lost her commercial appeal; her face graces more than forty food products nationwide and she still resonates in some form for millions of Americans.In Slave in a Box, M.M. Manring addresses the vexing question of why the troubling figure of Aunt Jemima has endured in American culture. Manring traces the evolution of the mammy from her roots in the Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemima's symbolic role in the Civil Rights movement and her present incarnation as a "working grandmother." We learn how advertising entrepreneur James Webb Young, aided by celebrated illustrator N.C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor. Aunt Jemima's ready-mixed products offered middle-class housewives the next best thing to a black servant: a "slave in a box" that conjured up romantic images of not only the food but also the social hierarchy of the plantation South.The initial success of the Aunt Jemima brand, Manring reveals, was based on a variety of factors, from lingering attempts to reunite the country after the Civil War to marketing strategies around World War I. Her continued appeal in the late twentieth century is a more complex and disturbing phenomenon we may never fully understand. Manring suggests that by documenting Aunt Jemima's fascinating evolution, however, we can learn important lessons about our collective cultural identity.

Author Biography

M. M. Manring is an independent scholar living in Columbia, Missouri

Table of Contents

List of Illustrationsp. vii
Acknowledgmentsp. ix
Cracking Jokes in the Confederate Supermarketp. 1
Someone's in the Kitchen: Mammies, Mothers, and Othersp. 18
From Minstrel Shows to the World's Fair: The Birth of Aunt Jemimap. 60
They Were What They Ate: James Webb Young and the Reconstruction of American Advertisingp. 79
The Old South, the Absent Mistress, and the Slave in a Boxp. 110
The Secret of the Bandanna: The Mammy in Contemporary Societyp. 149
Notesp. 185
Works Citedp. 197
Indexp. 207
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review