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About the Author | p. ix |
Preface | p. xi |
Acknowledgments | p. xiii |
Starting Your Business | |
Genesis | |
In the Beginning | p. 5 |
Choosing the Right Business | p. 15 |
Buying an Existing Business | p. 23 |
Understanding Your Potential Market | p. 31 |
Calculating Your Start-up Costs | p. 41 |
Writing a Winning Business Plan | p. 47 |
Structuring Your Business | p. 57 |
Get Your Business Funded | p. 67 |
Getting Help | p. 83 |
Opening Up Shop | |
Location, Location, Location | p. 91 |
Branding 101 | p. 97 |
Products and Inventory | p. 105 |
Sawy Pricing Strategies | p. 113 |
Franchises | |
Selecting the Right Franchise | p. 123 |
Secrets of Franchise Success | p. 135 |
Home-Based Businesses | |
The Home-Based Business | p. 145 |
Successful Home-Based Business Strategies | p. 153 |
Business on a Shoestring | |
The Shoestring Entrepreneur | p. 163 |
Marketing on a Shoestring | p. 175 |
Running Your Business | |
Small Business in the Twenty-First Century | |
Our Flat World | p. 191 |
The Green Business | p. 199 |
The New Consumer | p. 211 |
Money | |
Accounting Ease | p. 219 |
Making a Profit | p. 227 |
Insurance | p. 235 |
Get a Handle on Taxes | p. 243 |
Management | |
Hiring and Firing | p. 255 |
Pay and Benefits | p. 265 |
Training and Motivating Your Staff | p. 277 |
Exemplary Customer Service | p. 291 |
Negotiate Like a Lawyer | p. 297 |
Legal-Ease I | p. 309 |
Legal-Ease II | p. 319 |
Technology | |
Managing Your Technology | p. 329 |
Mobility I: Small Office Mobility | p. 341 |
Mobility II: Mobile Mania | p. 349 |
Small Business Software | p. 359 |
Growing Your Business | |
Advertising and Marketing | |
Basic Advertising Strategies | p. 371 |
Marketing Muscle | p. 383 |
Advanced Marketing and Advertising | p. 397 |
Your Website | |
Creating Your Website | p. 411 |
E-Business Essentials | p. 419 |
Advanced E-Marketing | p. 429 |
Social Media | |
Social Media Overview | p. 439 |
Facebook for Business | p. 449 |
Twitter and You | p. 457 |
Link in with Linkedln | p. 467 |
Videos and YouTube | p. 475 |
Groupon and Other Deal-of-the-Day Websites | p. 487 |
Growth Strategies | |
Developing New Channels and Multiple Profit Centers | p. 501 |
Secrets of Sales Superstars | p. 511 |
Small to Big | p. 521 |
Exodus | p. 529 |
Strategies for Small Business Success | |
Small Business Success Secrets | p. 541 |
The Visionary Small Business | p. 551 |
How I Became an Entrepreneur | p. 557 |
Sample Business Plan | p. 561 |
Index | p. 563 |
Table of Contents provided by Ingram. All Rights Reserved. |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.