9781118135945

The Small Business Bible Everything You Need to Know to Succeed in Your Small Business

by
  • ISBN13:

    9781118135945

  • ISBN10:

    1118135946

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2012-03-27
  • Publisher: Wiley

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Summary

An updated third edition of the most comprehensive guide to small business success Whether youre a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesnt!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if youve run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information youll need to know to succeed.

Author Biography

Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated USA TODAY column, "Ask an Expert," appears weekly and can also be found on dozens of major websites. Steve is a frequent media guest and commentator, a sought after small business spokesperson, and a serial entrepreneur Visit him at www.MrAIIBiz.com.

Table of Contents

About the Authorp. ix
Prefacep. xi
Acknowledgmentsp. xiii
Starting Your Business
Genesis
In the Beginningp. 5
Choosing the Right Businessp. 15
Buying an Existing Businessp. 23
Understanding Your Potential Marketp. 31
Calculating Your Start-up Costsp. 41
Writing a Winning Business Planp. 47
Structuring Your Businessp. 57
Get Your Business Fundedp. 67
Getting Helpp. 83
Opening Up Shop
Location, Location, Locationp. 91
Branding 101p. 97
Products and Inventoryp. 105
Sawy Pricing Strategiesp. 113
Franchises
Selecting the Right Franchisep. 123
Secrets of Franchise Successp. 135
Home-Based Businesses
The Home-Based Businessp. 145
Successful Home-Based Business Strategiesp. 153
Business on a Shoestring
The Shoestring Entrepreneurp. 163
Marketing on a Shoestringp. 175
Running Your Business
Small Business in the Twenty-First Century
Our Flat Worldp. 191
The Green Businessp. 199
The New Consumerp. 211
Money
Accounting Easep. 219
Making a Profitp. 227
Insurancep. 235
Get a Handle on Taxesp. 243
Management
Hiring and Firingp. 255
Pay and Benefitsp. 265
Training and Motivating Your Staffp. 277
Exemplary Customer Servicep. 291
Negotiate Like a Lawyerp. 297
Legal-Ease Ip. 309
Legal-Ease IIp. 319
Technology
Managing Your Technologyp. 329
Mobility I: Small Office Mobilityp. 341
Mobility II: Mobile Maniap. 349
Small Business Softwarep. 359
Growing Your Business
Advertising and Marketing
Basic Advertising Strategiesp. 371
Marketing Musclep. 383
Advanced Marketing and Advertisingp. 397
Your Website
Creating Your Websitep. 411
E-Business Essentialsp. 419
Advanced E-Marketingp. 429
Social Media
Social Media Overviewp. 439
Facebook for Businessp. 449
Twitter and Youp. 457
Link in with Linkedlnp. 467
Videos and YouTubep. 475
Groupon and Other Deal-of-the-Day Websitesp. 487
Growth Strategies
Developing New Channels and Multiple Profit Centersp. 501
Secrets of Sales Superstarsp. 511
Small to Bigp. 521
Exodusp. 529
Strategies for Small Business Success
Small Business Success Secretsp. 541
The Visionary Small Businessp. 551
How I Became an Entrepreneurp. 557
Sample Business Planp. 561
Indexp. 563
Table of Contents provided by Ingram. All Rights Reserved.

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