Small Business For Dummies

by Curtis, Veechi

• ISBN13: 9781742168531
• ISBN10: 1742168531
• Edition: 3rd
• Format: Paperback
• Copyright: 2011-09-19
• Publisher: For Dummies

Summary

Thinking about starting a new business? Searching for ways to run your small business better? This essential reference covers everything any Australian or New Zealand small business needs to know, including vital topics such as business planning and franchising, budgeting and GST, marketing and online sales. ? Find out what works for you - decide whether to start from scratch, buy an existing business or purchase a franchise ? Build a business plan - develop a blueprint for business success with a winning business plan ? Develop a marketing strategy - find your unique selling point, build your brand and set sales goals ? Understand the importance of customer service - deliver beyond expectations, listen to customers and transform complaints into sales ? Ramp up your management skills - understand your legal obligations as an employer, recruit the best employees and build a great team ? Succeed online - develop a website, secure high rankings on the search engines, and build online sales ? Keep your business profitable - understand Profit & Loss reports, manage profit margins and set budgets

Author Biography

Veechi Curtis is a qualified accountant and consultant who specialises in small business finance, marketing and technology. She is the author of several business titles, including MYOB^® Software For Dummies, 6th Edition and QuickBooks^® QBⁱ For Dummies.

Table of Contents

Introduction

First Steps

Is Small Business for You?

Buying a Business

Getting into the Franchising Game

Jump In, Get Wet

Planning for Success

Getting the Legals Right

Financing Your Business

Marketing with Flair

People Power

Becoming an Employer

The Art of Management

Making Service Your Business

High Finance

Cooking the Books

Understanding Financial Statements

Taming the Tax Tyrant

Leader of the Pack

The Brains of the Outfit

Building a Successful Website

Promoting Your Website

Horses for Courses

Especially for Retailers

Especially for Manufacturers and Wholesalers

The Part of Tens

Ten Things To Do If You Hit Hard Times

Ten Tips for Selling Your Business

Index

Table of Contents provided by Publisher. All Rights Reserved.